Client Case Study: Plushpaws Ltd

Soft Toys Get Serious with Bluepark's eCommerce Software

Plushpaws Ltd is a leading soft toy retailer in the UK selling Nici, Gund and many other high quality brands. The business, primarily Internet-based, transferred from its previous solution provider in 2005 to Bluepark's ecommerce software package. Graham Wakely, Managing Director, has never looked back:

"With regard to our previous system, our primary concerns were centered around the accessibility of our extensive product catalogue, the difficulty involved in marketing to our existing customers and the overall presentation of the site.

We were delighted with the ability to import our product database. Our entire catalogue was uploaded and looking better than ever in a matter of minutes. In terms of operation, the new system is a substantial improvement. A logical menu system, combined with an intelligent search function, ensures that prospective customers are not disappointed or frustrated. Plural searches have significantly improved search results.

We're now finding effective new ways of marketing throughout the site. Featuring products on every page and cross-selling via related products feeds the customer regularly with new gift ideas. We're also able to offer special discounts to existing customers by e-mailing our database with promotional coupons and offers. The ability for customers to track the status of their orders and print invoices reduces the burden on our staff and encourages return traffic to our site.

Additionally, we're much happier with the overall look and feel. It's not just the superior navigation - the ability to completely restructure the site at will is something we've never experienced before. In terms of fonts, colours and graphics, we simply adapted an existing template to match our already established brand image. The administration interface is easy to use, well documented and provides a wealth of useful information."

You are invited to visit Plushpaws.co.uk for an excellent example of a busy site, with a high volume of traffic and a substantial product catalogue, running the premium Enterprise Park package. Secure payments are processed using Protx VSP Direct in combination with a Thawte SSL123 256-bit certificate.

If you would like to view further examples of sites using Bluepark's ecommerce software, you are welcome to have a look at a selection of our clients.

Contact us today to transform your online business.