Any tried buying traffic?

[AndyUK]

In the even ending quest of finding new avenues of sales, thought i'd give one of those guaranteed visitors companies a try.

We paid £60 for a guaranteed 10,000 visitors to the site - it's basically a pop under. They allow us to select category of sites, and country for traffic - so did uk and a totally random category - totally unrelated to our industry, but a category that is prob 90% of our target audience. (some lateral thinking going on here)

I know these are highly irritating and unlikely to generate any good leads, but gathered, that we only needed 2 sales to get money back, and 3 to be quids in, so a 1 in 3,000 chance.

2 days in and 600 uk visitors as promised - no sales, an 90% bounce rate, but a handful have had a good look around maybe 10 a day...

What u all reckon? 3 sales in 30 days? We gonna make it?

It does play havoc with web stats though - luckily we are running it on a duplicate site so know all activity is due to the bought traffic.


Chokky bar in post for anyone who correctly guesses if we do get a first sale, how many days into the 30 days it is, i.e. today is day 2.

[Gillf]

Sorry, You are not going to like this but buying traffic like this is not a good idea. Also hope the site is note a complete duplicate.... Google really does not like them.

Gill
Silk Nightdresses (http://www.ever-so-sexy.com/nightdresses.html)

[Dave]

As Gill says buying traffic like this is not a good idea and may do your site harm in terms of how the search engines rank your site in the organic results.

On a personal note pop-ups/pop-unders really **** me off and I never even read them and just close them down.

I think you would be better spending your £60 on adwords and concentrate on building free links from other sites in the same industry.

[AndyUK]

Your right - the duplication is different - every category, product name and product description is slightly different, as are which products are in which category, so whilst i don't care what google does to the new duplicate site (it's not there for google), i don't want to cause probs with the main site which is very strong on seo.

[AndyUK]

Hi Dave,

I know what your saying, hence the different site (name, branding etc) so we don't care if ppl get upset with it, and have no intrest in organic with it - it's purely an experiment for this type of traffic.

PPC obviously drives huge traffic and sales to our main site, and £60 would last about an hour, so it was just to see what else might work.

If if did turn out to generate 5 sales, and the percentage of cost per sale is say less than ppc, then your onto a winner, buy 1 million visitors a month and hey presto 500 more profitable sales to add to the pot.

The only negative i can see is the hassle of having another site, and the risk you end up being a featured site in some media somewhere - i.e. i found those old school products on xyz.com and you then have to keep the site going for another 3 months in case of a pick up in sales with that.

[entertaintoday]

interesting theory - keep us posted on how well it does

[axeline]

does that mean they have to pay all people just to visit their page..? or was it the black hat SEO issue thing... or was it about paying ads for the site..

Buying traffic is good, if you want to have your site be known to more people and that is the only good thing it does (in my opinion). However, if you consider buying traffic for the purpose of having more buyers for a site that sells products or services, dont even try to buy traffic. Sure, traffic to your site will have a boost but the conversion rate will not follow.



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[Gillf]

[quote=axeline;6257]does that mean they have to pay all people just to visit their page..? or was it the black hat SEO issue thing... or was it about paying ads for the site..

Buying traffic is good, if you want to have your site be known to more people and that is the only good thing it does (in my opinion). However, if you consider buying traffic for the purpose of having more buyers for a site that sells products or services, dont even try to buy traffic. Sure, traffic to your site will have a boost but the conversion rate will not follow.


Hi,

Two ways of buying traffic that I know of:

1. You pay the firm offering the traffic for a set number of visits and they divert traffic from non active domain names that still have traffic.

2. An exchange system where at the exit from the site the visitor is met with another page from the site that has bought the traffic.

Personally, I think it's a bad idea and v unlikely to result in sales... but I could be wrong. :)

Cheers
Gill
Luxxa Lingerie - French Romantic & Erotic Lingerie. (http://www.ever-so-sexy.com/luxxa-lingerie.html)
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