Google Adword question

[Adva Trading]

At this time I am using only the "Google Search" option to display my ads.

There were stories of how much money you can burn by using the "Content network" - as there are many websites that simply making money by clicking on ads.

Anybody using the "Content network", and how has it been?

AND ALSO: What are: "Search partners"? I cannot find an answer in Google's Help.

[Neil]

At this time I am using only the "Google Search" option to display my ads.

There were stories of how much money you can burn by using the "Content network" - as there are many websites that simply making money by clicking on ads.

Anybody using the "Content network", and how has it been?

AND ALSO: What are: "Search partners"? I cannot find an answer in Google's Help.

Hi Eran,

We also use 'Search' bit only.

We had content switched on when we first started and we found that there were alot of browsers, but the conversion rates for those ads were considerably lower.
We tracked it by setting up an affiliate link from those ads in BP.

If you want to appear on the content network, you can select specific sites, so that your ads are shown there only. That targets your ad at specific users and the conversion rate for these are alot better.

Search Partners are the people who have google search on their website.

If you want to appear at the top of sky then you need to use adwords, the 1st 10 listings there are adwords ads followed by the natural results after that.

[icegems]

We just had a month of heavy testing on our Google Adwords accounts and we turned off content network as it had virtually no conversions.

Like Neil we used tracking to get to the answers - although for us we used google analytics to track.

[NicJ]

You can be very selective in the sites that can display your ads but if the conversions aren't there it's probably not worth using