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petad
11-05-2010, 13:23
It seems there has been a change to the Google algorithms, and as a result many sites have seen reduced traffic. Here's an extract from a communication by the people who market IBP:



Many webmasters have seen a huge drop in traffic from Google for keyword phrases that are three or more keywords long (so called "long tail keywords").
Some webmasters have lost 90% of their traffic from Google because they cannot be found anymore for the long keyword phrases.
The ranking drop did not happen to spammers. Among the affected websites was a 13 year old site with a Google PageRank of 7 and 400,000 backlinks.
If you experienced a decline in traffic to your website from Google you might have to change your web pages. For example, if you want to be found for "personal injury lawyer london" then these words should appear in that order on your website.
If you use other variations such as "london lawyer personal injury" then you'll probably get listings for that variation but not for other word combinations.


Has anyone noticed anything? It may well be worth have a long hard look at the keywords we are using.
icegems
11-05-2010, 13:30
I'm almost scared to say this but I've just double checked our traffic and see neither a significant increase nor decrease since May Day.

I will keep my eyes open for any more news on this one.
Neil
11-05-2010, 13:49
Yesterday was a record for visitors to the site, and considering i haven't sent a newsletter for 6 weeks, that's pretty good i think.
Also did a ibp ranking check on monday and my pages that are properly SEO'd have soared up the google pages over the last few weeks.
john
11-05-2010, 14:59
Yesterday was a record for visitors to the site, and considering i haven't sent a newsletter for 6 weeks, that's pretty good i think.
Also did a ibp ranking check on monday and my pages that are properly SEO'd have soared up the google pages over the last few weeks.
Don't think it's anything to do with Google, just the surge of interest in growing vegetables, or possibly your adwords! I can't see you on first page for 'vegetable seeds' or 'tomato seeds' in the naturals so unless you have longtails that are giving the results, it won't be Google naturals for these products that are dominated by the usual big culprits, T & M, Suttxxx, Dobixx etc
Neil
11-05-2010, 16:53
Sorry, meant the plant site, not the seed one - that is tailing off now.
We spend very little on adwords for the plant one which has more products and is a year older.

Most of our customers tend to be searching more specifically. I haven't geared up for those terms you mentioned yet as i have a couple of domains that i am going to use to specificially target them - like that aff. i showed you.
Gillf
12-05-2010, 11:22
Happy to say that traffic remains much as it was before 1st May but then we work on shorter keyword phrases so perhaps that has helped. Also ran WebCEO yesterday and have significant improvement on some very important 2 word phrases that have high volumes of search. So fingers crossed we are ok :-)
lewey
12-05-2010, 15:45
What I've noticed as of today, is that there has been a change to the Google search page. On google.co.uk - gone is the buttons to select results from all the web or only UK. First you have to search for your term, which brings up worldwide results, then on the left hand side of results page is an option for UK pages, or more or less shopping sites.

Not happy, as think most ordinary users not 'after filter' their results. For our main keywords we've suddenly been displaced by a bunch of irrelevant American based websites that do not cater to the UK.
Gillf
13-05-2010, 10:47
Hi, Don't you think that people wanting to buy local will use the filter? I know I would. They might even search very specifically, as I just did using the phrase new zealand honey UK... and there you were at no. 1 and 2.
Dave
13-05-2010, 11:15
I think people will soon get used to clicking the pages from the UK link in the left column to filter the results.
Adva Trading
13-05-2010, 17:05
What I've noticed as of today, is that there has been a change to the Google search page...

It does not matter. The search will bring UK oriented results by defualt. It is a common thingy by now, everybody will aim o serve you local results first, based on where is the portal you are using.
NicJ
21-05-2010, 16:15
We've got some much better listings over the past few weeks (and I thought it was all down to my hard work!) We now have a 1st page listing for Childrens Wooden Toys and are currently climbing up page 2 for Wooden toys!