Hi, I sent the following message to the ecommerce forum about 5 days ago but thought I'd move it across to technical (are keywords technical?!):
I'm not sure which keyword to choose for a category page (and also product pages) so I was hoping to get some advice.
At the moment I'm using the keyword 'Austin Reed Glasses' for a category page. Hardly any do a google search for this keyword though (less than 50/month supposedly), although it would be good to appear on the 1st page for it nevertheless! (we're currently on the 4th page).
My thought is to change it to 'Austin Reed Prescription Glasses' (the keyword 'prescription glasses' has a large number of searches but is also competitive...) or perhaps something like 'Austin Reed Online Eyeglasses' (the keyword 'online eyeglasses' has a good number of google searches and is less competitive than 'prescription glasses').
Someone recently told me that a good tactic is to choose 10 or 20 high demand (and not too competitive) keywords and spread them throughout the site in the category and product titles. What I don't want to do is adversely affect how the site is currently doing though.....(we're showing up quite well for individual product keywords where my keyword is something like: Austin Reed AR C03 - the man I spoke recommended a change to something like 'Austin Reed AR C03 Prescription Glasses' to help eventually get noticed for the high demand keywords)
So perhaps if I choose 'Austin Reed Prescription Glasses' (or 'Austin Reed AR C03 Prescription Glasses' for the product) - in the long run, if I use 'prescription glasses' scattered throughout the website, we may eventually move up the rankings for this keyword...and perhaps it won't affect a search for 'Austin Reed Glasses' as I've used the word 'glasses' in the 'Austin Reed Prescription Glasses' keyword (same if I use 'eyeglasses').
Thanks for reading,