Ecommerce Advice

We've put together a list of ten tools available either within Bluepark or elsewhere on the web. These can help you optimise your online shop to help increase conversions.

You’ve already got a bricks and mortar shop and have decided it’s about time you had an ecommerce website to sell your goods on. Or maybe you’re starting from scratch and your online store will be your first venture in retail. No matter whether you have been in retail for years or are new to the industry, there are five things you will need to consider before you even begin to build your website.

Follow our Black Friday guide to help you set up your own unique offers and sell online successfully during the busiest shopping weekend of the year.

Are your emails not being delivered to customers? Is your Bluepark Admin Panel displaying an Attention message saying “WARNING: We have detected that you are sending email from the ### domain with an incorrect SPF record.”?

Follow our guide to resolve this simple issue on your Bluepark site.

There are many ways to drive traffic to your online shop, such as paid ad campaigns, social media, email marketing, and optimising your site for SEO. However, one method that often gets overlooked is blogging – a simple, cost-effective way to steadily and passively attract visitors.

SEO is a huge and scary concept if you've never tackled it before. However, you can quickly start to optimise all of the pages, products, categories and blog on your online shop for Google using our helpful guide to adding Meta Tags.

Understanding how images work on the internet, before you start uploading them to your website, can stop all sorts of problems occurring later on and causing you to have to re-do them. Use our easy guide to make sure your images are optimised for use on your ecommerce website.

Find out how to create a Facebook Business Account, setup a product upload to Facebook and enable a Facebook Shop for your brand's Facebook Page. Products uploaded to your Facebook Business Account can then be used on Instagram Shopping too.

Find out how to setup Instagram Shopping on your brand's Instagram profile using our built-in Facebook product feed. Tag your image and video posts, as well as your Stories to sell directly from Instagram.