eCommerce Advice

Friday, 25 October 2013  |  James
The Basics of Ecommerce Web Design

The decision has been made to set-up an online shop or, perhaps, you have decided it is time your current website could do with a re-design. However, that sickly feeling returns to the pit of your stomach, sweat begins to bead upon your brow and you are left with the horrible thought “Where do I even begin?”. Well, never fear, we have put together a series of posts to help you understand the basics of ecommerce web design and how to implement them on your Bluepark website.

Friday, 16 August 2013  |  Cate
New to eCommerce? 5 Things You Need to Know

You’ve already got a bricks and mortar shop and have decided it’s about time you had an ecommerce website to sell your goods on. Or maybe you’re starting from scratch and your online store will be your first venture in retail. No matter whether you have been in retail for years or are new to the industry, there are five things you will need to consider before you even begin to build your website.

4 CommentsTuesday, 18 June 2013  |  Cate
Optimising Product Reviews and Why They Are Important

Product reviews play an important part in the ecommerce industry, with Amazon and other big names establishing the precedence for user generated content that provides customers with honest feedback about their products. But why are product reviews so essential for your online shop?

1 CommentTuesday, 21 May 2013  |  Cate
10 Free Tools to Manage, Monitor and Analyse Social Media Engagement

Keeping abreast of the ever changing world of social media can be quite a headache for small businesses who only have limited amounts of time to focus on their social profiles. We’ve put together a list of ten free tools which you can use to help simplify your social media marketing strategy with creation, management, monitoring and analysis of your engagement.

2 CommentsTuesday, 26 March 2013  |  Cate
Optimising Your eCommerce Website Search and Navigation

Effective e-commerce website search and navigation should allow customers to find the products they want as easily and as quickly as possible and reach the relevant product page with the least amount of clicks. Use our best practice guide to help optimise your site and, in turn, improve your conversion rates.

6 CommentsTuesday, 12 February 2013  |  Cate
The Importance of Call to Action Buttons

A call to action button gives clear, concise instructions to customers as to what they are supposed to do next on your site. Make sure your buttons are optimised for the best conversion rates with our handy guide.

Thursday, 31 January 2013  |  Cate
Best Practices for eCommerce Website Photos and Product Images

Understanding how images work on the internet, before you start uploading them to your website, can stop all sorts of problems occurring later on and causing you to have to re-do them. Use our easy guide to make sure your images are optimised for use on your ecommerce website.

Thursday, 13 December 2012  |  Cate
Ten Tips for Improving Your Email Newsletters

We've put together a list of 10 handy tips to help you encourage your customers not only to open your emails but respond to them too.

1 CommentTuesday, 13 November 2012  |  Cate
Optimising Your eCommerce Website for Christmas

The adverts have started on television, the songs are being piped into the high street shops and the supermarkets shelves are stuffed with chocolates, crackers and all sorts of festive goodies. It’s just no use, we can’t ignore it any longer, Christmas is on its way. According to Amazon, this year's Cyber Monday - the biggest day for online shopping in the UK - is going to be the 3rd December 2012. So, when it comes to optimising your site for the influx of gift shoppers, you need to be prepared.

Thursday, 1 November 2012  |  Cate
How to: Make Your Blog a Success

You’ve been writing your content, taking your photos and creating your videos and now you’re ready to start blogging. But it doesn’t stop there. Once you’ve created your blog posts you need to make sure people read them. The belief ‘if you build it, they will come’ is naïve in today’s internet climate. You will need to put aside some time to promote your blog and the posts you create. Luckily there are many quick and easy ways to do this. Just try some of our handy tips and you should see your readership rise.


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