Ecommerce Advice

25 October 2013  |  Rich
Ecommerce web design: Colours & logo design

The decision has been made to set-up an online shop or, perhaps, you have decided it is time your current website could do with a re-design. However, that sickly feeling returns to the pit of your stomach, sweat begins to bead upon your brow and you are left with the horrible thought “Where do I even begin?”. Well, never fear, we have put together a series of posts to help you understand the basics of ecommerce web design and how to implement them on your Bluepark website.

18 June 2013  |  Cate
Optimising product reviews and why they are important

Product reviews play an important part in the ecommerce industry, with Amazon and other big names establishing the precedence for user generated content that provides customers with honest feedback about their products. But why are product reviews so essential for your online shop?

21 May 2013  |  Cate
10 free tools to manage, monitor and analyse social media engagement

Keeping abreast of the ever changing world of social media can be quite a headache for small businesses who only have limited amounts of time to focus on their social profiles. We’ve put together a list of ten free tools which you can use to help simplify your social media marketing strategy with creation, management, monitoring and analysis of your engagement.

26 March 2013  |  Cate
Optimising your ecommerce website search and navigation

Effective ecommerce website search and navigation should allow customers to find the products they want as easily and as quickly as possible and reach the relevant product page with the least amount of clicks. Use our best practice guide to help optimise your site and, in turn, improve your conversion rates.

12 February 2013  |  Cate
The importance of call to action buttons

A call to action button gives clear, concise instructions to customers as to what they are supposed to do next on your site. Make sure your buttons are optimised for the best conversion rates with our handy guide.

13 December 2012  |  Cate
Ten tips for improving your Email Newsletters

We've put together a list of 10 handy tips to help you encourage your customers not only to open your emails but respond to them too.

13 November 2012  |  Cate
Optimising your Ecommerce website for Christmas

The adverts have started on television, the songs are being piped into the high street shops and the supermarkets shelves are stuffed with chocolates, crackers and all sorts of festive goodies. It’s just no use, we can’t ignore it any longer, Christmas is on its way. According to Amazon, this year's Cyber Monday - the biggest day for online shopping in the UK - is going to be the 3rd December 2012. So, when it comes to optimising your site for the influx of gift shoppers, you need to be prepared.


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