Skill Level: Beginner
The Anatomy of a Bluepark Website infographic shows you how simple it is to make your online shop’s design and structure unique to your brand but, perhaps, you are wondering how to start putting it all together. The easiest and most important area to begin with is your company's logo.
The Importance of a Logo
Most established brands already have a logo and this should always be reflected on every media that promotes the company, whether it is flyers, email newsletters, billboards, company vans or shop fronts. It should always appear within the header of your website too. This will make sure those who are already familiar with your brand recognise it instantly but will also help to convince new customers that you are a professional, trustworthy company.
If you don’t already have a logo it is always advisable, if you don’t have the skills yourself, to have one professionally designed for you. If you are worried about the cost, remember this will be considerably cheaper than a website design and will become the one thing customers associate with your business for years to come.
See the blog post The Basics of Ecommerce Web Design - Part 1 for more detailed information about designing your logo.
It is generally expected that a logo will appear in the top left of the header and customers will instinctively look for it there. However, for certain designs, especially a header with very little content, a central logo is also acceptable. You will notice that the leading ecommerce websites all have theirs in the top left.
Make sure your logo image is resized to fit within the Header before uploading and try to keep it to a minimum size so that it doesn’t take up valuable selling space on the site. Generally a header should not be any bigger than 200px in height (remembering that this area also includes the navigation bar) so your logo should be resized to fit into this. Notice how little amount of space the Marks & Spencer logo takes up on their site.
Adding a logo to your website
In the template go to the Header tab and you can either add your logo in as the Header Background field or, better still, add it into the Header Content field where you can add a link on to it to take customers back to the home page.
If you want to add in extra images, links or text into the header it is advisable to add a table into the header content first and then insert your logo as the above instructions to the far left cell. This will allow you to keep a controlled structure of the header and position each area more easily.