How to: Offer Gift Vouchers this Christmas
15 CommentsThursday, 8 November 2012 | Cate
Skill Level: Intermediate
| || |
Gift vouchers are a great way to encourage customers to purchase on your site even when they cannot make up their mind what to buy. They are particularly useful to promote as last minute gifts as they can be delivered instantly online. Now is the perfect time to start thinking about setting up your own gift vouchers to offer your customers this Christmas.
Just follow our handy 'how to' guide...
How to: Configure your gift vouchers
To configure how the Gift Vouchers will work on your site go to Site> Configuration> E-Commerce Options.
Under the Gift Vouchers field there are two options:
1. Allow immediate access – this means the customer purchasing the voucher will have immediate access to the gift voucher via a link on the Order Summary page to send it to the recipient. By default, this is presented as the following text - ‘As you have purchased a gift voucher, you may have it sent via e-mail to a friend or family member. Click Here to send your gift voucher.’
You can change the wording of this text in the Language Manager. You may want to change both the single voucher text and the multiple voucher text. Make sure you use the variable %a within these fields to pull through the ‘Click Here’ link so the customer can access the gift voucher.
2. Require Activation – this means the gift voucher order will be set to Pending until it is set to Complete within the Order Manager. As soon as it is changed an email will be sent to the purchasing customer. This email includes a link to the customer's Account section on your website where they can access the gift voucher.
Both methods allow the purchasing customer to enter the recipient’s details and a personal message. Once they have clicked on 'submit' the recipient will receive an email with details of how to redeem the voucher. Once again, you can change the wording to these emails within the Language Manager.
Set the number of months you want your gift vouchers to be valid for in the field below.
How to: Set up your gift voucher design
You can, of course, use the default gift voucher design but you can also create a unique design for your brand. Go to Catalogue> Voucher Designs and you will see the default gift voucher already set up called Stock Design. This Stock Design cannot be edited and you will need to click on the Copy icon on the right hand side to be able to build your own.
Design Name: Give your unique gift voucher a new name.
Partial SKU: You will need to create a gift voucher product within the Product Manager for customers to be able to purchase a voucher. The partial SKU will be used within the SKU of this gift voucher product so that the system knows which design to link to it.
Background Image: This is the image of the voucher design. It can be viewed by the recipient in a web browser and it can be printed as a physical gift voucher for the purchaser to give. Click on the magnifying glass to the right hand side of this field to see the current design. You can download the layered Photoshop image via the link underneath to use as a template for your own design.
Custom Design HTML: You can edit the default HTML for the gift voucher by clicking on the link underneath and pasting this into the source of this field. Only attempt this if you are confident with editing HTML.
How to: Set up your gift voucher product
The final step is to set up your gift voucher product. This is done in exactly the same way as normal products but you will need to remember to use the Partial SKU that you set up in the Voucher Design as part of your Product SKU. For instance, if your Partial SKU is 'vouch', then your Product SKU could be '100vouch'.
At the bottom of the Properties tab within the Product Editor make sure the Gift Voucher field is ticked.
You can either set a single value for your gift vouchers, such as £10, or set different values using Variant SKUs, such as £10, £25 and £50. Just remember to include the Voucher Design Partial SKU in each Variant SKU. You can even create variants for different designs, giving the customer a choice. These could be 'birthday design', 'thank you design' or 'Christmas design'.
If you have any questions regarding setting up your designs, please leave a comment below. Of course, you can always add a link to your own online gift vouchers at the same time. You never know we might even feature them in a future blog post!