How to: Offer Your Customers a Powerful Product Finder or Gift Finder

10 CommentsTuesday, 9 April 2013  |  Cate

Skill Level: Intermediate

The Product Finder is a very powerful tool if you sell the type of product that is defined by specific criteria, such as Make, Model and Part, as it allows the customer to narrow down to the products they want to purchase without even leaving the homepage. This reduces the number of clicks a customer has to go through to be presented with the relevant products.  It doesn't have to replace your current navigation structure, add it to your site to enchance the user experience for your customer.  Remember, not every customer wants to browse through hundreds of categories, many just want to find what they are looking for as quickly as possible.

Common industries who use this function are car manufacturing parts, printer ink cartidges and mobile phone accessories.  However, this feature can also be used as a Gift Finder if you sell products that aren't necessarily self-purchases. 

Setting up your fields

In the Product Finder choose the number of fields you want to have in your filter and name them. You must set them in the order of how you want the customer to filter to find the product they want. For instance, to find a car part you would want to set the ‘Make’ first, followed by ‘Engine’, then ‘Model’ and finally ‘Type’ to give you all the parts for Audi, Diesel Turbo, A2, 1.4 TDI. You may want to take the filter one step further and create your final field as ‘Part’.

Product finder column headers

You can include an extra field which filters on the Categories too by ticking ‘Include category field’. This will place the Category field before your first one, in this case ‘Make’.

Setting up your filters

Click on the Create New icon and a new Finder Row will appear underneath your fields. You need to type your filters into each relevant field within the Finder Row.  These are the actual options the customer will select from the drop-down fields so that they are presented with the relevant products. You will need to repeat this for every filter you want to create.  Below you can see the filters set up for three part types for two different Audi A2s.

Product finder rows

Adding your products

Once you have created a finder row you will need to add your qualifying products. Click on the Edit icon and then Browse. You will be able to search for the relevant products that have already been created in the Product Manager. Tick the products you want to add to this filter and click on Add Selected. Finally click on Assign products and Save.

Qualifying products

Adding filters and products in bulk

It is far easier to create all of your finder rows and assign all of your products via an import than to do them manually. Once you have manually created your first row and added at least one product to it you can export this to see the format your import needs to be in.
To create your export click on the Generate CSV Generate CSV icon icon and the system will run through the database to create your file. Once the process has completed a green Excel icon will appear at the top of the page which you will need to click on to save the file to wherever you wish on your computer.

Product finder export

Add to or edit your CSV. When you are ready to upload it click on Browse, locate your file on your computer and press Go. Only have the ‘Wipe’ field ticked if you want to remove all the data that is already within the Product Finder.

Product finder live on website

Adding the Product Finder to your website

Now you have all the data set within the Product Finder, you will need to add the Product Finder to your website so your customers can benefit from it. This is done in the form of a block which has several options you may want to change by going to Design / Layout > Content Blocks > Product Finder.

There are two ways to add a block to your site either go to Design / Layout > Page Layouts and assign it to the layouts you want it to appear on or go to the front end of the website and assign it to the page type you want it to appear on using the EasyEdit bar across the top of the page.

You can view the Product Finder in action on our client's sites - and

Thursday, 18 April 2013  |  20:07

Hi. I am interested in product finder above and would like to have it integrated into my website.
I am selling ram memory for PC and laptops and it is very important my customers will find correct upgrade they need.
Can you help?

Friday, 19 April 2013  |  9:41

Hi Marian,
Do you currently have a website with us? If so, the Product Finder is available on the Business and Enterprise packages. However, if you don't have a website with us then I'm afraid the Product Finder only comes as part of one of our packages; it is not something we offer as a one-off integration.
We would be happy to discuss any requirements you have if you are thinking of considering Bluepark for your site. Please get in touch via our contact page -

Melanie Lay
Thursday, 16 January 2014  |  11:49

Great, got it working for a new product range to start off with, looking at using it for full range now. Easy to do.

John Morrall
Monday, 26 May 2014  |  12:03

Is there anyway to change the formatting of the text, and also have multiple options per line (to create a low profile horizontal product finder, rather than this space taking vertical layout?

Tuesday, 27 May 2014  |  9:44

These would have to be done by adding your own custom CSS to the Additional CSS field in the template. There aren't any built in options for this.

Mark Ewington
Tuesday, 7 June 2016  |  17:53

Hi - I'm building ours now and we have multiple products per line. I currently have these in a single excel cell. rather than separate columns for Product 1, Product 2 etc. My format is CSV: 1565410835KR219BKL,1565410835KR219HPL,1565410835KR219LGL in a single cell. Is there a way to upload this, or should I find an excel formula to convert my data into individual columns for bulk import? Thanks in advance. This is a great product!

Wednesday, 8 June 2016  |  9:22

You will need to split this into columns. You can do it easily in Excel by using the Text to Columns feature which should be under the Data section. Just select Delimited, then Comma and click Finish.

Mark Ewington
Wednesday, 8 June 2016  |  16:25

Thanks Cate - worked perfectly :)

Steve Evans
Tuesday, 10 September 2019  |  9:58

Is there any size limit to the number of lines the product finder can handle? For example would 35k lines work?

Monday, 16 September 2019  |  16:13

Hi Steve, there's no limit in terms of lines, no. However, please bear in mind that the more you add, the longer it will take for the system to search through all of the options and and present the results to the customer.

Try Bluepark for FREE for 14 days

Full access to everything including our support team, no card details required