Ecommerce Blog

If you're planning to post Facebook and/or Instagram ads, or you simply wish to track people interacting with your online shop, it is important to add the Facebook Pixel to your site. This will allow you to track clicks and conversions, build targeted audiences for future ads and remarket to people who have already taken some kind of action on your website.

Connecting your online shop to Google Analytics enables you to gather a wealth of data on your visitors and customers at no extra cost. You can then use this data to analyse them in in-depth ways to give you valuable insight into how to make improvements to your site, your product range and the service you provide. Follow our guide to connect your Bluepark site.

You’ve uploaded all of your products, you’re finally happy with your design and now you’re ready to let the world see your new Bluepark site. So, what’s next? Use our ten step checklist to make sure you have covered all of the important areas before pressing that button.

There are many ways to drive traffic to your online shop, such as paid ad campaigns, social media, email marketing, and optimising your site for SEO. However, one method that often gets overlooked is blogging – a simple, cost-effective way to steadily and passively attract visitors.

SEO is a huge and scary concept if you've never tackled it before. However, you can quickly start to optimise all of the pages, products, categories and blog on your online shop for Google using our helpful guide to adding Meta Tags.

Facebook recommends that anyone using Facebook Pixel should verify their domain to ensure users can be tracked through their new Aggregated Event Measurement feature, once Apple releases it's iOS 14.5 update. Follow our easy guide to verify your domain.

Understanding how images work on the internet, before you start uploading them to your website, can stop all sorts of problems occurring later on and causing you to have to re-do them. Use our easy guide to make sure your images are optimised for use on your ecommerce website.

In our series about how to link your online shop to Google, we start with the first and most important Google service you need to connect to. Google Search Console (formerly known as Webmaster Tools) is essential for making sure your site appears in Google's search engine.

So, you've created a Klarna Payments account, and are offering it as an option within checkout on your online shop, but now you want to make sure your customers know that they have more ways to pay. Read of our helpful guide to find out how you can promote Klarna on your online shop.