Welcome to the first post of our official blog! We are proudly launching our blog today as Bluepark's integrated blogging feature is now available for all clients, including all packages. This is a major feature release, and is one of the most comprehensive blogging systems to be developed for any ecommerce software platform.
Having a regularly updated blog on your ecommerce site is valuable to your business in a number of ways. Firstly, providing you update it regularly with original content, it will encourage Google to visit your site more often to index your posts. Google loves new, quality content, so don't copy and paste - make sure you write your own unique blog text. Secondly, if your blog posts are of interest to a wider audience, you may find that other sites will link directly to your blog posts. Incoming links from other sites with a reasonable Google PageRank will improve your search engine ranking.
In addition to the SEO benefits, your customers will have a better indication of who you are and what your business represents. For this reason, a blog may improve customer confidence and lead to more sales conversions. If you enable comments on your blog posts, your customers will also be able to interact with you, and your other customers, directly. In addition to this, all of the extra posting activity will lead to more regularly updated content and an even happier Google!
So, to summarise, it's a no-brainer. Launch your own blog today on your Bluepark site, and let the whole world know what's on your mind!
Coming back to our Bluepark blog, comments are very welcome from registered users of our site. You may well have noticed that we are including our photographs as avatars next to our posts - honouring a promise made some time ago on Twitter! If you decide to leave a comment relating to avatars, please be gentle!