Results 1 to 7 of 7

Thread: Upselling and how to use it?

  1. #1
    Join Date
    Mar 2012
    Posts
    100

    Default Upselling and how to use it?

    Been having a look at this and searched the forum but can not find any details on how to use it.. I came across a thread that compared it to cross selling, is this possible?

    Can someone please explain how I implement the upselling and also let me know if cross selling is available.

    Thanks
    Steve

  2. #2
    Join Date
    Oct 2009
    Location
    Nottingham
    Posts
    2,548

    Default

    In Site / Configuration / Ecommerce - you can "upsell for next shipping day" if you do next day delivery or you can "upsell for free shippping" if you provide that.

    If you are on the middle package or above, you will have the Discount Manager whereby you can set up "buy 1 get 1 free", "buy 2 get 1 free", "buy 3 for 10" etc.,. discounts to encourage buyers to buy more. An upsell message is displayed on the product page as well as in the basket checkout area.

    Furthermore, you can cross sell related products (sell a dog collar and cross sell a matching dog lead OR sell a printer and cross sell a printer cable). For the given product, click on the "related products" tab and assign and related product that you wish to cross sell with that product. Once assigned, tick the "addable" box which allows buyers to buy both items at the same time from the one product page with once click of "add to basket". If you want the cross sell to be a default, tick the "selected" box as well but I would not recommend that as it means the buyer has to opt out of the second product and may get confused. The "add reciprocal" means the cross sell will work both ways with the first product also appearing as a cross sell on the second products page. Double check the addable has also worked both ways.

    If you don't tick any of the boxes for the related products but you have the related products block on your product screen (say at the bottom), this allows you to customise which related products will show for a given product. Otherwise, the related products will show at random from the same category.

    We all know that it is easier to sell more to a customer we have, rather than to try to attract new customers, so upselling and cross selling is a good way of increasing your sales.

    I'm sure there are other "tricks" that people can recommend.

  3. #3
    Join Date
    Dec 2011
    Location
    West Yorkshire
    Posts
    1,173

    Default

    Thats a great post red devil. I didn't know you could have a discount of Buy three for x. As that is exactly what I am wanting

    Terry

  4. #4
    Join Date
    Mar 2012
    Posts
    100

    Default

    Quote Originally Posted by Red Devil View Post
    In Site / Configuration / Ecommerce - you can "upsell for next shipping day" if you do next day delivery or you can "upsell for free shippping" if you provide that.

    If you are on the middle package or above, you will have the Discount Manager whereby you can set up "buy 1 get 1 free", "buy 2 get 1 free", "buy 3 for 10" etc.,. discounts to encourage buyers to buy more. An upsell message is displayed on the product page as well as in the basket checkout area.

    Furthermore, you can cross sell related products (sell a dog collar and cross sell a matching dog lead OR sell a printer and cross sell a printer cable). For the given product, click on the "related products" tab and assign and related product that you wish to cross sell with that product. Once assigned, tick the "addable" box which allows buyers to buy both items at the same time from the one product page with once click of "add to basket". If you want the cross sell to be a default, tick the "selected" box as well but I would not recommend that as it means the buyer has to opt out of the second product and may get confused. The "add reciprocal" means the cross sell will work both ways with the first product also appearing as a cross sell on the second products page. Double check the addable has also worked both ways.

    If you don't tick any of the boxes for the related products but you have the related products block on your product screen (say at the bottom), this allows you to customise which related products will show for a given product. Otherwise, the related products will show at random from the same category.

    We all know that it is easier to sell more to a customer we have, rather than to try to attract new customers, so upselling and cross selling is a good way of increasing your sales.

    I'm sure there are other "tricks" that people can recommend.
    Most helpful reply RD thank you, I already have the addable products on product pages along with related products, but neither show in the cart only the product page..... I will have a look at the discount manager as that may be most useful.

    Cheers
    Steve

  5. #5
    Join Date
    Dec 2011
    Location
    West Yorkshire
    Posts
    1,173

    Default

    Hi red Devil

    I can't see how to set up the Buy three products for x ...... can you point me in the right direction please?
    Many thanks
    Terry

  6. #6
    Join Date
    Mar 2012
    Posts
    100

    Default

    Quote Originally Posted by Terry View Post
    Hi red Devil

    I can't see how to set up the Buy three products for x ...... can you point me in the right direction please?
    Many thanks
    Terry
    I just saw that in the discount manager, Cat>discount manager>create new>style>buy all in set for x.xx

    Think that is what your after.

    Steve

  7. #7
    Join Date
    Jan 2012
    Posts
    868

    Default

    What if I have two related products, and I want a message to appear in the basket if someone buys the main one?

    ie. You've bought "product A", would you like a "product B" to go with it

    eg. "do you want this label promo pack, to go with the label printer you have selected"

    Is it possible to do that with the discount system? or another way?

Similar Threads

  1. How Many Targeted Keywords To Use Across Site?
    By SuffolkSi in forum Online Marketing and Promotion
    Replies: 5
    Last Post: 25-01-2012, 16:12
  2. Google shopping feed - how can I see it?
    By Deefer in forum Online Marketing and Promotion
    Replies: 16
    Last Post: 31-10-2011, 14:31
  3. Is it legal to use another companies name in your meta data?
    By anglianroofing in forum Online Marketing and Promotion
    Replies: 21
    Last Post: 28-06-2011, 20:48
  4. Google Checkout - anybody use it?
    By Simon in forum Online Marketing and Promotion
    Replies: 11
    Last Post: 13-10-2009, 08:47
  5. How to make site offline whilst it is built
    By David P in forum Bluepark Technical Discussion
    Replies: 3
    Last Post: 19-04-2008, 12:19

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
About us

Bluepark's ecommerce software is developed, hosted and supported exclusively by ourselves, here in the UK, and has been so since the company was initially formed in 2004. Your brand new online shop will be hosted securely on our fast and reliable server network, using a domain name of your choice, providing the ability to build and maintain your ecommerce website, and manage your orders, from any location via your own secure online Administration Console.

A Bluepark ecommerce site is the perfect tool for selling online, whether you're selling physical products, digital downloads or services. You'll be in good company with over 1,000 UK customers who also form a friendly and helpful online community, further strengthening our highly acclaimed support network.

Find us on...