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Thread: Target page of Adwords campaigns - what matters?

  1. #1
    Join Date
    Feb 2013
    Posts
    99

    Default Target page of Adwords campaigns - what matters?

    Hi Guys,

    I've started running some test on google adwords to see how google value the url you supply to them to use when an add you run gets clicked.

    So everything is the same in both ads, all headlines, keywords, negative keywords, only thing different are the URL's.

    Ad 1) Search url : http://www.mypage.com/search/for/-/in/0/brand/100/

    Ad 2) Category Page url : http://www.mypage.com/adidas-sports-wear


    The search url is your standard generated page of all items of that brand, with no extra content added for SEO purposes, and I guess is not a static page that google can search and index by its self?

    The Category page is a private page, that is not listed on websites menu so a user cannot navigate to it from the homepage, but I assume google can still find and index(or can it since no other page on your website would like to it? ) Since it is a static page I added some images and original text about the brand which should add some SEO value).

    I'll report back on the prices google is charging for the same keywords for each of the ads and see if they differ.

    Does anybody know if creating private category pages that contain all the products of a specific brand (E.g. Adidas) so you can use them as a landing page will have any negative effect to the SEO value of your website as you would have your products listed in two places. E.g Listed on the Adidas Category
    Listed on the Running Shoes Category

    Do google see this as duplication and penalize your site for that?

  2. #2
    Join Date
    Oct 2009
    Location
    Nottingham
    Posts
    2,566

    Default

    Quote Originally Posted by Setantaa View Post
    Does anybody know if creating private category pages that contain all the products of a specific brand (E.g. Adidas) so you can use them as a landing page will have any negative effect to the SEO value of your website as you would have your products listed in two places. E.g Listed on the Adidas Category
    Listed on the Running Shoes Category

    Do google see this as duplication and penalize your site for that?
    The Canonical Tag that Bluepark automatically generates ensures that each product only has one URL for the purpose of search engines such as Google.

    Creating a duplicate category with the same products should not have a negative affect because the category URL will be unique (BP doesn't allow duplicate category URLs) and the products therein will each have a unique Canonical Tag URL.

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