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Thread: Loyalty Points - Pros and Cons?

  1. #1
    Join Date
    Feb 2013
    Location
    West Yorkshire
    Posts
    85

    Default Loyalty Points - Pros and Cons?

    Hi everyone, I'm just in the process of setting up my Loyalty Points scheme - reading through the threads I see some people saying it's a great idea and others saying they've used it in the past, but no longer. Can I have your pros and cons please? And for those who ARE using it, post me a link to your site, if you will.

    Thanks
    Julie
    Visit Night Owl Creative for hand-crafted jewellery and gifts, with 10% off for Blueparkers - code "BPark10"

  2. #2
    Join Date
    Jul 2013
    Location
    The Universe
    Posts
    377

    Default

    We use it. In our experience, it's mainly only very regular customers who actually use it. It's an incentive for regulars, so even if most don't take advantage of it and use the points, it's not doing any harm.

  3. #3
    Join Date
    Oct 2015
    Posts
    120

    Default

    Quote Originally Posted by JulieAnne View Post
    Hi everyone, I'm just in the process of setting up my Loyalty Points scheme - reading through the threads I see some people saying it's a great idea and others saying they've used it in the past, but no longer. Can I have your pros and cons please? And for those who ARE using it, post me a link to your site, if you will.

    Thanks
    Julie
    I use it, too. I give 5% (each point is worth 5p).

  4. #4
    Join Date
    Nov 2009
    Posts
    1,222

    Default

    We used to have them, then took them away and no-one seemed to really care but now we have added them on again for specific products. Keep a careful eye on them, we had them set to expire after 12 months yet more than a year after we discontinued them we had nearly 3,000 of unused points still in customer accounts. I had to manually export all accounts, delete the points and then re-import. I would have thought that after 12 months they would have been automatically removed by the system.

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