GDPR Resubscribe Email Template

[Cate]

Our full GDPR Guide can be found here - https://www.bluepark.co.uk/blog/gdpr...ompliance.html

HTML template for the GDPR resubscribe email. Please copy and paste the following code into a new email within Promotion > Email Newsletter.

<table border="0" cellpadding="0" cellspacing="0" style="width: 100%;">
    <tbody>
        <tr>
            <td><img alt="Email Header GDPR" src="http://www.bluepark.co.uk/user/email-header-gdpr.jpg" style="width: 600px; height: 350px;" /></td>
        </tr>
        <tr>
            <td>
            <div style="text-transform: uppercase; font-size: 30px; text-align: center; margin: 30px auto; color: #4c4c4c;">Let's Keep in Touch</div>

            <p style="font-size: 18px; line-height: 24px; color: #4c4c4c;">By now you've probably heard about the new General Data Protection Regulation (GDPR), that comes into effect May 25, 2018. To help comply with GDPR consent requirements, we need to confirm that you would still like to receive news from us.</p>

            <p style="font-size: 18px; line-height: 24px; color: #4c4c4c;">We love sending you information about new products, special offers and events and we hope that you enjoy hearing from us.</p>

            <p style="font-size: 18px; line-height: 24px; color: #4c4c4c;">If you'd like to continue receiving our email newsletters, then you need to let us know by clicking the button below. You can unsubscribe at any time.</p>
            </td>
        </tr>
        <tr>
            <td>
            <div style="margin: 30px auto; text-align: center; background-color: #0088b0; border-radius: 4px; padding: 15px; width: 300px;"><a href="%subscribe" style="font-size: 19px; color: #FFFFFF; font-weight: normal; text-transform: uppercase; text-decoration: none;">Keep Me Subscribed</a></div>
            </td>
        </tr>
    </tbody>
</table>

You are welcome to download and use either of these two email header images or just use your own.

serious-email-header-gdpr.jpgcute-email-header-gdpr.jpg


Now follow these instructions:

• Create a new email within the Email Newsletter section in your admin console
• Click on the Source button at the top left of the WYSIWYG and paste in the code
• Click on the Source button again to view the email
• Click on the broken image at the top to highlight it and upload the email header image to replace it
• Give your email a title
• Select Non-GDPR Compliant Users in the Recipients drop-down and save
• Now you're ready to send

[amberpumpkin]

Thanks for this.- looks good

Just to check I have a load of emails in the additional recipients box - if they aren't users are they still handled by the system when they click the Keep in touch link?

[Cate]

Email addresses that are added to the Additional Recipients box are entirely your responsibility when it comes to GDPR, I'm afraid. These contacts do not have User Accounts and are not associated with any orders, so there is no way to record any consent information about them.

For more detailed information about GDPR and consent, please have a read of our full guide - https://www.bluepark.co.uk/blog/gdpr...ompliance.html

[Steven Osborne]

Thanks for this.- looks good

As above - many thanks for taking the time to do this for us - makes it simple to send out.

[ShakeyRed]

Really appreciate this folks, it's a massive help. Thank you

[amberpumpkin]

Norwegian Airlines have done it differently - they havent asked me to resubscribe - they say I made a profile and my data is safe. So looks like I dont need to opt in:

You are receiving this email because you created a profile with us.

Your personal data is our concern The new General Data protection regulation (GDPR) puts you in charge of your personal data. This means:

You’ll find all your travel details and personal information in one place You can manage what kind of information we send you You can retrieve all your data – at any time

Our updated Privacy Policy gives you a clear explanation of how we treat your data. You can find more information on My Profile.

Your data is safe with us – and stays with us.

[Cate]

Consent under GDPR is all about the who consented, when they consented, how they consented, and what they consented to and it must be recorded in case it is relied upon in the future. If Norwegian Airlines already recorded all of this prior to now then they will be compliant and will not need to ask people to resubscribe.

However, the majority of website and email marketing platforms, including Bluepark, haven't previously recorded this data and so any consent given prior to the deadline will not be GDPR compliant. This is why many companies are now sending these resubscribe emails to make sure the data is recorded, which now happens on the Bluepark system.

[amberpumpkin]

Thanks Cate

We have sent ours out. Usually we get very few if any unsubscribes but this time we have had LOADS - but I guess its better to stop sending them stuff if they don't want it.

[Stoked]

Couple of questions about this...

I've not used the BP email before, if I send to "Non-gdpr complaint users" I assume this is only those users who have already agreed to receive emails from us?
Do I need to blank out all consent for all users so they have to opt-in again? Or will I be able to filter out all those accounts which become gdpr complaint to import into mailchimp?
Do the users need to login to their account to subscribe, or is clicking the link enough?
Why is there no "GDPR complaint users" in the recipients drop down? I have a new user opted in today, surely they are GDPR compliant, how will I separate them from the others who simply ticked the box 12 months ago?

[Cate]

Non-GDPR compliant users is anyone in your Bluepark admin who has an account, or who has purchased from you, and has the Allow Contact option set to Yes but doesn't have a time stamp set against their consent. Therefore, if you were to send a resubscribe email from your Bluepark admin, and select Non-GDPR compliant users, it would only go to these people.

If you use an external system, such as Mail Chimp, to send out your email newsletters, then we recommend using their provided tools for achieving GDPR compliance for email newsletters. This way you can ensure the place you are sending the emails from has the correct GDPR compliant contacts.

If you did send the email from the Blueaprk system, the subscriber would just need to click on the button within the resubscribe email to be GDPR compliant as this records their consent correctly.

There is no GDPR compliant users filter because, once the deadline of May 25th comes, you should tick the Require GDPR compliant consent option in Site > Configuration > Site Options to make sure any email newsletter, product review email and follow-up email only ever goes out to GDPR compliant contacts.

[Stoked]

Thanks Cate. I'm thinking of using the Bluepark option because you guys have made it so easy. However, I then need a way to export GDPR compliant users from BP, how can I do that? It doesn't look like the date stamp is on the user template?

[Cate]

The date stamp isn't on the User export to stop it this info then being imported in. This is to make sure shop owners can't say it's GDPR compliant when it isn't. There is a further update happening today which will show a 2 in the Allow Contact column of the User export to flag the GDPR compliant users. If they do not allow contact it will be 0 in this column, and if they do allow contact, but don't have a date stamp, then it will be set as 1.

[Joe@ScoreStore]

The date stamp isn't on the User export to stop it this info then being imported in. This is to make sure shop owners can't say it's GDPR compliant when it isn't. There is a further update happening today which will show a 2 in the Allow Contact column of the User export to flag the GDPR compliant users. If they do not allow contact it will be 0 in this column, and if they do allow contact, but don't have a date stamp, then it will be set as 1.

Fantastic! This is exactly what I need :-)

[Deefer]

Hi Cate, great guide and I have found it really helpful but I am still a bit confused by people on a CSV file. If I email all of those people as well and they click to stay subscribed, how or where do I view those confirmations please?

[Cate]

As mentioned in the guide, if you send out emails by adding or uploading contacts to the Additional Recipients field then these are entirely your responsibility to ensure they are GDPR compliant. These contacts do not exist within the site's database and therefore the consent cannot be recorded anywhere.

[Deefer]

Yes, understood. So there is no point even sending them the standard GDPR email as even if they click, nothing will happen.

I'm trying to think up a solution. I have 10,400 people on a CSV file who I need to contact and somehow record their compliance. Any ideas please? Is it possible, for example, to change the box to a subscribe field or something? Maybe adding the subscribe form to an email? That would still talk to BP would it and record them as subscribing in a GDPR compliant way?

[Deefer]

Or how about this as a possible solution. Is there any quick and easy way to add all email addresses on a CSV file to the subscribers form on BP so I can email them all and the GDPR compliance would then be recorded because they are on the BP system?

[Cate]

The best way would be to send an email to them with a button or link to direct them to a form (created in the Form Manager) on a page on your website. They can then re-enter their email address and their details will be recorded within the Subscriptions tab in the form, along with a date of when they did it. Just make sure you don't ever delete that page and form in case you need it for future reference.

Going forward, the contacts that have resubscribed will now be in the Form Manager and so can be selected from the Import From Form drop-down in the Recipients tab of any email newsletter. This will save you from managing the file externally and uploading it every time.

[Deefer]

Yay, that sounds fab. Thanks Cate.

Just wondering if it is possible to put the subscribe form directly into the email, in the same way I have it sitting in my footer, if that makes sense? More than happy to make a page on my site but thought I would ask, just in case.

Either way, can I just go ahead and use my existing subscribe form (form_3) so everyone is together or do I have to keep them completely separate via a new form please?

[Stoked]

Thanks @cate!