Looking at it closely, I now think that the new privacy laws in Europe are not designed to protect consumers. They are designed to protect large business.
Large companies do not want to sell your data, they just want to use it. They will simply state on their sites that they will use it for marketing purposes - and you will have the option to take it or leave it - and without taking it, you will not be granted the service or product you wanted.
Just look at this: When consent is given for us to keep personal data, we now must record who consented, when they consented, how they consented, and what they consented to. That is clearly designed to protect the business - it is an Out Of Jail card - "We have the proof that you said yes..."