Site Design

Understanding how images work on the internet, before you start uploading them to your website, can stop all sorts of problems occurring later on and causing you to have to re-do them. Use our easy guide to make sure your images are optimised for use on your ecommerce website.

One of the best things about Bluepark's built-in themes is how easy it is to switch to a new one without affecting your content. Find out how you can choose a new theme, quickly and easily change it's colours to match your brand, and set it live.

Skill Level: Beginner

A company logo is the most important thing you can add to a website to give it an identity. It will make sure those who are already familiar with your brand recognise it instantly but will also help to convince new customers that you are a professional, trustworthy company. Learn how to insert a logo into your Bluepark website with our step-by-step instructions.

The decision has been made to set-up an online shop or, perhaps, you have decided it is time your current website could do with a re-design. However, that sickly feeling returns to the pit of your stomach, sweat begins to bead upon your brow and you are left with the horrible thought “Where do I even begin?”. Well, never fear, we have put together a series of posts to help you understand the basics of ecommerce web design and how to implement them on your Bluepark website.

Effective ecommerce website search and navigation should allow customers to find the products they want as easily and as quickly as possible and reach the relevant product page with the least amount of clicks. Use our best practice guide to help optimise your site and, in turn, improve your conversion rates.

A call to action button gives clear, concise instructions to customers as to what they are supposed to do next on your site. Make sure your buttons are optimised for the best conversion rates with our handy guide.