eCommerce Blog

1 CommentThursday, 5 March 2015  |  Cate
How to: Create Unusual Home Page Layouts

We all know the standard homepage layout of left hand menu, slideshow banner at the top of the centre column, followed by a block of featured products and a welcome message. This has become the norm for many ecommerce websites but sometimes itís good break from the mould and try something different. Find out how to create three different layouts to use on your online shop.

1 CommentThursday, 15 January 2015  |  Cate
How to: Add a Slideshow to Your Bluepark Online Shop

Skill Level: Beginner

Every Bluepark site comes with a built in slideshow feature that can be used to create rotating banners on the homepage, as well as on a multitude of other pages. When you start to build your site you will see this feature being used on the homepage with a two image slideshow presented at the top of the main content.

Find out how to create your own slideshow to add to your homepage, as well as how to add unique slideshows to different areas of your online shop with our helpful guide.

3 CommentsThursday, 8 January 2015  |  Cate
25 Killer Ideas for Content Rich Blog Posts on an Ecommerce Website

Why are there so many online shops out there not utilizing their blog to drive traffic when it is a well known fact that quality driven content pages increase search engine presence as well as encourage more people to interact with a website? We often hear comments like ‘I’m not a writer’ and ‘I can never think of what to write about’. Neither of these of things should ever stop you and we’ll tell you why.

2 CommentsWednesday, 10 December 2014  |  Cate
Understanding Attributes, Additions, Options and Variants

One question we get asked a lot is what is the difference between Attributes, Additions, Options and Variants and how they are supposed to be used. These features are very helpful when creating your products and can give added definition that can be both beneficial to you and your customers. However, they can be quite confusing when you first start and can often be called different things by other ecommerce software providers, so we've put together a guide to explain just how each one is supposed to be used on your Bluepark online shop.

Wednesday, 12 November 2014  |  Cate
7 Tips to Make Your Christmas Deliveries Run Smoothly

Black Friday, the busiest online shopping day of the year, is expected to be the 28th of November in the UK and it is crucial that you are ready to ship out all of those extra orders. Not only that, but you need to make sure your customers can place their orders as quickly as possible without having to search around for vital information or emailing you to find out what they need to know. To help you get your site ready for the Christmas rush, we've put together seven tips to implement either in-house or on your website, so you can focus on other things like marketing and customer service during the festive period.

4 CommentsFriday, 31 October 2014  |  Cate
10 Bluepark and External Web Services to Help Improve Conversions

Following on from our previous post, 10 Things You Can Do on Your Website To Improve Conversions, we've put together ten services available either on the Bluepark system (some features are dependent on which package you are on) or elsewhere on the internet. All of which can help you to get the most out of your online shop which can then lead to an increase in conversions.

1 CommentMonday, 6 October 2014  |  Cate
10 Things You Can Do on Your Website to Improve Conversions

We all know that setting up a successful ecommerce website is not something that will happen overnight but what happens if you are still struggling after a few months and just donít know where to start making improvements? We have put together ten things you can look at on your website to help improve your conversions and make your website a success.

Friday, 29 August 2014  |  Cate
How to: Add a Product to Your Bluepark Online Shop

Youíve decided what products you want to sell on your new online shop and have taken, or have been supplied with, photographs of all of them, but what now? How do you go from a collection of photographs to actually having people purchase them online?

Skill Level: Beginner

Saturday, 9 August 2014  |  Rich
Google: To HTTPS, or Not to HTTPS?

Google has recently blogged about using the HTTPS protocol "everywhere", on every page of the Internet.

At the moment, if you use an SSL certificate on your Bluepark site, it forces HTTPS mode on what are classed as "sensitive" areas of your site. These are any pages involving signing in (authentication using passwords) and checking out (submission of personal and payment details). Specific sections of your Admin Console are also protected in this way.

Tuesday, 17 June 2014  |  Cate
Everything You Need to Know About Domain Names with Bluepark

One of the most important things an online business can have is the right domain name. If you donít already have one it can be a hard decision making sure you choose one that is relevant to your business. A domain name should be short, easy to remember and be instantly recognisable. As a business it is always advisable to have one that includes the company name so that it becomes part of your brand. Once youíve made your decision, there are a few things you need to know before going live with your website.


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