21 January 2021 | Cate  In our series about how to link your online shop to Google, we start with the first and most important Google service you need to connect to. Google Search Console (formerly known as Webmaster Tools) is essential for making sure your site appears in Google's search engine. |
31 July 2020 | Cate  Find out how to create a Facebook Business Account, setup a product upload to Facebook and enable a Facebook Shop for your brand's Facebook Page. Products uploaded to your Facebook Business Account can then be used on Instagram Shopping too. |
31 July 2020 | Cate  Find out how to setup Instagram Shopping on your brand's Instagram profile using our built-in Facebook product feed. Tag your image and video posts, as well as your Stories to sell directly from Instagram. |
10 February 2016 | Cate  There are right ways and wrong ways of doing 301 redirects and, as we have seen first hand, doing them the wrong way can have catastrophic effects on your search engine rankings. Don't panic though, just follow our guide to make sure you do them the correct way and you'll have no problems. |
8 January 2015 | Cate  Why are there so many online shops out there not utilizing their blog to drive traffic when it is a well known fact that quality driven content pages increase search engine presence as well as encourage more people to interact with a website? We often hear comments like ‘I’m not a writer’ and ‘I can never think of what to write about’. Neither of these of things should ever stop you and we’ll tell you why. |
4 March 2014 | Cate  Following on from our How To: Enable Your Products To Be Listed On Google Shopping guide, our latest post shows you how to upload your product feed to Google. Learn how to create a manual or scheduled upload so that your products are kept up to date on Google Shopping. Skill Level: Beginner |
28 January 2014 | Cate  Google Shopping is an online service that allows users to search and compare products from multiple sellers in one place. For a shop owner this gives their products more exposure on Google as listed products appear within the search result pages, sometimes above their biggest competitors. Use our How To guide to learn how to enable your products to be listed on Google Shopping. Skill Level: Beginner - Intermediate |
18 June 2013 | Cate  Product reviews play an important part in the ecommerce industry, with Amazon and other big names establishing the precedence for user generated content that provides customers with honest feedback about their products. But why are product reviews so essential for your online shop? |
18 February 2013 | Rich  When you change a page URL on your site, you run the risk of causing damage to your site's SEO (Search Engine Optimisation). Does this mean that you should never change any of the URLs throughout your site? No, not at all, there is a very simple solution. Bluepark sites can now generate 301 redirects automatically. |
13 December 2012 | Cate  We've put together a list of 10 handy tips to help you encourage your customers not only to open your emails but respond to them too. |
