Christmas Planning

Find out the best practices for setting your online shop in holiday mode, and how to do it, to ensure you don't lose customers or damage your SEO.

With Bluepark, creating discounts is simple. There are a number of types to choose from and additional features that give you the flexibility and edge on discounts and sales. Targeting specific products, categories or even pricing codes, applying a discount is easy when you know how.

In this guide, we go through the discount types you can set up with Bluepark and how they are typically used, as well as how you can apply them with step-by-step examples.

Gift vouchers are a great way to promote as last minute gifts or at Christmas, once the last posting date has past, as they can be delivered instantly online. Find out how to set yours up with our guide.

Black Friday is the busiest online shopping day of the year in the UK and it is crucial that you are ready to ship out all of those extra orders. Not only that, but you need to make sure your customers can place their orders as quickly as possible without having to search around for vital information or emailing you to find out what they need to know. To help you get your site ready for the Christmas rush, we've put together seven tips to implement either in-house or on your website, so you can focus on other things like marketing and customer service during the festive period.

The adverts have started on television, the songs are being piped into the high street shops and the supermarkets shelves are stuffed with chocolates, crackers and all sorts of festive goodies. It’s just no use, we can’t ignore it any longer, Christmas is on its way. According to Amazon, this year's Cyber Monday - the biggest day for online shopping in the UK - is going to be the 3rd December 2012. So, when it comes to optimising your site for the influx of gift shoppers, you need to be prepared.