Ecommerce Blog

Monday, 23 May 2022  |  Cate
How to install Google Fonts on your website

Before 2010 if you wanted to add a non-standard font to your website you would've had to install the font's files on your website's servers and linked to them using complicated code within the CSS to make sure it showed correctly. Nowadays you don't have to worry about complicated code or placing files on servers you might not be able to access thanks to Google Fonts.

Thursday, 7 April 2022  |  Cate
Add Facebook Pixel to your Bluepark site

If you're planning to post Facebook and/or Instagram ads, or you simply wish to track people interacting with your online shop, it is important to add the Facebook Pixel to your site. This will allow you to track clicks and conversions, build targeted audiences for future ads and remarket to people who have already taken some kind of action on your website.

8 CommentsThursday, 25 November 2021  |  Cate
10 step checklist for going live with your online shop

You’ve uploaded all of your products, you’re finally happy with your design and now you’re ready to let the world see your new Bluepark site. So, what’s next? Use our ten step checklist to make sure you have covered all of the important areas before pressing that button.

5 CommentsFriday, 20 August 2021  |  Cate
Improve your online shop’s SEO with a built-in blog

There are many ways to drive traffic to your online shop, such as paid ad campaigns, social media, email marketing, and optimising your site for SEO. However, one method that often gets overlooked is blogging – a simple, cost-effective way to steadily and passively attract visitors.

2 CommentsFriday, 2 July 2021  |  Cate
SEO: adding Meta Tags

SEO is a huge and scary concept if you've never tackled it before. However, you can quickly start to optimise all of the pages, products, categories and blog on your online shop for Google using our helpful guide to adding Meta Tags.

2 CommentsWednesday, 21 April 2021  |  Cate
How to verify your domain on Facebook

Facebook recommends that anyone using Facebook Pixel should verify their domain to ensure users can be tracked through their new Aggregated Event Measurement feature, once Apple releases it's iOS 14.5 update. Follow our easy guide to verify your domain.

1 CommentTuesday, 16 February 2021  |  Cate
Best practices for website photos and product images

Understanding how images work on the internet, before you start uploading them to your website, can stop all sorts of problems occurring later on and causing you to have to re-do them. Use our easy guide to make sure your images are optimised for use on your ecommerce website.

11 CommentsThursday, 21 January 2021  |  Cate
Linking your online shop to Google: Search Console

In our series about how to link your online shop to Google, we start with the first and most important Google service you need to connect to. Google Search Console (formerly known as Webmaster Tools) is essential for making sure your site appears in Google's search engine.

2 CommentsTuesday, 17 November 2020  |  Guest
How an integration with can save you time and money

Find out how's cloud-based integration solution connects all of your key ecommerce systems, allowing you to automate repetitive tasks, free up personnel time, and drive more sales.

2 CommentsMonday, 2 November 2020  |  Cate
How to promote Klarna on your online shop

So, you've created a Klarna Payments account, and are offering it as an option within checkout on your online shop, but now you want to make sure your customers know that they have more ways to pay. Read of our helpful guide to find out how you can promote Klarna on your online shop.

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