SEO & Marketing

22 April 2024  |  lisa
Discount types & how to use them

In this guide, we go through the discount types you can set up with Bluepark and how they are typically used, as well as how you can apply them with step-by-step examples.

22 April 2024  |  lisa
How to set up discounts

With Bluepark, creating discounts is simple. There are a number of types to choose from and additional features that give you the flexibility and edge on discounts and sales. Targeting specific products, categories or even pricing codes, applying a discount is easy when you know how.

5 March 2024  |  Cate
10 tools to help improve conversions

We've put together a list of ten tools available either within Bluepark or elsewhere on the web. These can help you optimise your online shop to help increase conversions.

1 March 2024  |  Cate
How to connect Klaviyo to your online shop

If you're ready to take your marketing and email campaigns to the next level, connect your online shop to Klaviyo to track visitors on your site and personalise all of your customer communications.

22 November 2023  |  Cate
How to create an email wrapper

An email wrapper allows you to create a branded look to all of your emails. Adding a logo, a phone number and links through to your site and social networking profiles can give the customer extra assurance of who you are as a company.

10 October 2023  |  Cate
Tips to prepare for Black Friday

Follow our Black Friday guide to help you set up your own unique offers and sell online successfully during the busiest shopping weekend of the year.

19 May 2023  |  Cate
Upgrade your Google Analytics to GA4

Google will be depreciating their Google Analytics UA (Universal Analytics) service on 1st July 2023. In order to continue to use Google Analytics, you must upgrade to GA4 (Google Analytics 4). Follow our guide to migrate your UA account to GA4 and connect it with your Bluepark site.

10 January 2022  |  Cate
Get more insight into your customers with Google Analytics

Connecting your online shop to Google Analytics enables you to gather a wealth of data on your visitors and customers at no extra cost. You can then use this data to analyse them in in-depth ways to give you valuable insight into how to make improvements to your site, your product range and the service you provide. Follow our guide to connect your Bluepark site.

20 August 2021  |  Cate
Improve your online shop’s SEO with a built-in blog

There are many ways to drive traffic to your online shop, such as paid ad campaigns, social media, email marketing, and optimising your site for SEO. However, one method that often gets overlooked is blogging – a simple, cost-effective way to steadily and passively attract visitors.

2 July 2021  |  Cate
SEO: adding Meta Tags

SEO is a huge and scary concept if you've never tackled it before. However, you can quickly start to optimise all of the pages, products, categories and blog on your online shop for Google using our helpful guide to adding Meta Tags.

Page 1 of 2    (20 Posts)

Try Bluepark for FREE for 14 days

Full access to everything including our support team, no card details required