SEO & Marketing

Learn how to connect your online shop to Google Ads to ensure it tracks what visitors do on your website after clicking on your ad.

Follow our Black Friday guide to help you set up your own unique offers and sell online successfully during the busiest shopping weekend of the year.

We've put together a list of ten tips to help you encourage your customers, not only to open your email newletters, but also to click on them and purchase.

Learn how to recover abandoned orders by automating abandoned basket emails. Win customers back by following our guide on how to set them up.

Product reviews play an important part in the ecommerce industry, with Amazon and other big names establishing the precedence for user generated content that provides potential customers with honest feedback about their products. But why are product reviews so essential for your online shop?

Following on from our How to set up products for Google Shopping guide, find out how to upload your product feed, and keep it updated, so Google has the latest product information from your online shop.

Google Shopping gives your products more exposure in Google search results, sometimes above your biggest competitors. Follow our guide to set up your products ready for Google Shopping.

With Bluepark, creating discounts is simple. There are a number of types to choose from and additional features that give you the flexibility and edge on discounts and sales. Targeting specific products, categories or even pricing codes, applying a discount is easy when you know how.

In this guide, we go through the discount types you can set up with Bluepark and how they are typically used, as well as how you can apply them with step-by-step examples.