SEO & Marketing

25 July 2024  |  Cate
How to submit your product feed to Google Shopping

Following on from our How to set up products for Google Shopping guide, find out how to upload your product feed, and keep it updated, so Google has the latest product information from your online shop.

25 July 2024  |  Cate
How to set up products for Google Shopping

Google Shopping gives your products more exposure in Google search results, sometimes above your biggest competitors. Follow our guide to set up your products ready for Google Shopping.

22 April 2024  |  lisa
Discount types & how to use them

In this guide, we go through the discount types you can set up with Bluepark and how they are typically used, as well as how you can apply them with step-by-step examples.

22 April 2024  |  lisa
How to set up discounts

With Bluepark, creating discounts is simple. There are a number of types to choose from and additional features that give you the flexibility and edge on discounts and sales. Targeting specific products, categories or even pricing codes, applying a discount is easy when you know how.

5 March 2024  |  Cate
10 tools to help improve conversions

We've put together a list of ten tools available either within Bluepark or elsewhere on the web. These can help you optimise your online shop to help increase conversions.

1 March 2024  |  Cate
How to connect Klaviyo to your online shop

If you're ready to take your marketing and email campaigns to the next level, connect your online shop to Klaviyo to track visitors on your site and personalise all of your customer communications.

22 November 2023  |  Cate
How to create an email wrapper

An email wrapper allows you to create a branded look to all of your emails. Adding a logo, a phone number and links through to your site and social networking profiles can give the customer extra assurance of who you are as a company.

10 October 2023  |  Cate
Tips to prepare for Black Friday

Follow our Black Friday guide to help you set up your own unique offers and sell online successfully during the busiest shopping weekend of the year.

19 May 2023  |  Cate
Upgrade your Google Analytics to GA4

Google will be depreciating their Google Analytics UA (Universal Analytics) service on 1st July 2023. In order to continue to use Google Analytics, you must upgrade to GA4 (Google Analytics 4). Follow our guide to migrate your UA account to GA4 and connect it with your Bluepark site.

10 January 2022  |  Cate
Get more insight into your customers with Google Analytics

Connecting your online shop to Google Analytics enables you to gather a wealth of data on your visitors and customers at no extra cost. You can then use this data to analyse them in in-depth ways to give you valuable insight into how to make improvements to your site, your product range and the service you provide. Follow our guide to connect your Bluepark site.


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