20 August 2021 | Cate  There are many ways to drive traffic to your online shop, such as paid ad campaigns, social media, email marketing, and optimising your site for SEO. However, one method that often gets overlooked is blogging – a simple, cost-effective way to steadily and passively attract visitors. |
2 July 2021 | Cate  SEO is a huge and scary concept if you've never tackled it before. However, you can quickly start to optimise all of the pages, products, categories and blog on your online shop for Google using our helpful guide to adding Meta Tags. |
21 January 2021 | Cate  Making sure Google knows your online shop exists from the minute it has been set live is vital to ensure you start getting traffic to your website. Follow our guide to set this up today. |
31 July 2020 | Cate  Find out how to create a Facebook Business Account, setup a product upload to Facebook and enable a Facebook Shop for your brand's Facebook Page. Products uploaded to your Facebook Business Account can then be used on Instagram Shopping too. |
31 July 2020 | Cate  Find out how to setup Instagram Shopping on your brand's Instagram profile using our built-in Facebook product feed. Tag your image and video posts, as well as your Stories to sell directly from Instagram. |
10 February 2016 | Cate  There are right ways and wrong ways of doing 301 redirects and, as we have seen first hand, doing them the wrong way can have catastrophic effects on your search engine rankings. Don't panic though, just follow our guide to make sure you do them the correct way and you'll have no problems. |
8 January 2015 | Cate  Why are there so many online shops out there not utilizing their blog to drive traffic when it is a well known fact that quality driven content pages increase search engine presence as well as encourage more people to interact with a website? We often hear comments like ‘I’m not a writer’ and ‘I can never think of what to write about’. Neither of these of things should ever stop you and we’ll tell you why. |
18 June 2013 | Cate  Product reviews play an important part in the ecommerce industry, with Amazon and other big names establishing the precedence for user generated content that provides customers with honest feedback about their products. But why are product reviews so essential for your online shop? |
18 February 2013 | Rich  When you change a page URL on your site, you run the risk of causing damage to your site's SEO (Search Engine Optimisation). Does this mean that you should never change any of the URLs throughout your site? No, not at all, there is a very simple solution. Bluepark sites can now generate 301 redirects automatically. |
13 December 2012 | Cate  We've put together a list of 10 handy tips to help you encourage your customers not only to open your emails but respond to them too. |
