SEO & Marketing

8 January 2015  |  Cate
25 Killer ideas for content rich blog posts on an ecommerce website

Why are there so many online shops out there not utilizing their blog to drive traffic when it is a well known fact that quality driven content pages increase search engine presence as well as encourage more people to interact with a website? We often hear comments like ‘I’m not a writer’ and ‘I can never think of what to write about’. Neither of these of things should ever stop you and we’ll tell you why.

31 October 2014  |  Cate
10 Bluepark and external web services to help improve conversions

Following on from our previous post, 10 Things You Can Do on Your Website To Improve Conversions, we've put together ten services available either on the Bluepark system (some features are dependent on which package you are on) or elsewhere on the internet. All of which can help you to get the most out of your online shop which can then lead to an increase in conversions.

4 March 2014  |  Cate
How to: Submit your product feed to Google Shopping

Following on from our How To: Enable Your Products To Be Listed On Google Shopping guide, our latest post shows you how to upload your product feed to Google. Learn how to create a manual or scheduled upload so that your products are kept up to date on Google Shopping.

Skill Level: Beginner

28 January 2014  |  Cate
How to: set up your products for Google Shopping

Google Shopping is an online service that allows users to search and compare products from multiple sellers in one place. For a shop owner this gives their products more exposure on Google as listed products appear within the search result pages, sometimes above their biggest competitors. Use our How To guide to learn how to enable your products to be listed on Google Shopping.

Skill Level: Beginner - Intermediate

18 June 2013  |  Cate
Optimising product reviews and why they are important

Product reviews play an important part in the ecommerce industry, with Amazon and other big names establishing the precedence for user generated content that provides customers with honest feedback about their products. But why are product reviews so essential for your online shop?

18 February 2013  |  Rich
The importance of 301 redirects

When you change a page URL on your site, you run the risk of causing damage to your site's SEO (Search Engine Optimisation). Does this mean that you should never change any of the URLs throughout your site? No, not at all, there is a very simple solution. Bluepark sites can now generate 301 redirects automatically.

13 December 2012  |  Cate
Ten tips for improving your Email Newsletters

We've put together a list of 10 handy tips to help you encourage your customers not only to open your emails but respond to them too.

22 November 2012  |  Cate
How to: Create an email wrapper

An email wrapper allows you to create a branded look to all of your emails. Adding a logo, a phone number and links through to your site and social networking profiles can give the customer extra assurance of who you are as a company.

Skill Level: Intermediate - Advanced

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