SEO & Marketing

Learn how to recover abandoned orders by automating abandoned basket emails. Win customers back by following our guide on how to set them up.

Product reviews play an important part in the ecommerce industry, with Amazon and other big names establishing the precedence for user generated content that provides potential customers with honest feedback about their products. But why are product reviews so essential for your online shop?

Following on from our How to set up products for Google Shopping guide, find out how to upload your product feed, and keep it updated, so Google has the latest product information from your online shop.

Google Shopping gives your products more exposure in Google search results, sometimes above your biggest competitors. Follow our guide to set up your products ready for Google Shopping.

In this guide, we go through the discount types you can set up with Bluepark and how they are typically used, as well as how you can apply them with step-by-step examples.

With Bluepark, creating discounts is simple. There are a number of types to choose from and additional features that give you the flexibility and edge on discounts and sales. Targeting specific products, categories or even pricing codes, applying a discount is easy when you know how.

We've put together a list of ten tools available either within Bluepark or elsewhere on the web. These can help you optimise your online shop to help increase conversions.

If you're ready to take your marketing and email campaigns to the next level, connect your online shop to Klaviyo to track visitors on your site and personalise all of your customer communications.

An email wrapper allows you to create a branded look to all of your emails. Adding a logo, a phone number and links through to your site and social networking profiles can give the customer extra assurance of who you are as a company.