Setup a Facebook business accountThe first thing you must do before trying to do anything business related on either Facebook or Instagram is setup a Facebook Business Account. This account allows you to manage your Facebook Page, Facebook Ads and Facebook Catalogue all from one place. These can then be connected to your Instagram account, so you can also manage your Instagram profile and create Instagram Ads. A Facebook Business Account can be quickly setup by following the steps below.
Please note: Meta, who own Facebook and Instagram, no longer allows businesses in countries outside of the US to create Facebook or Instagram shops, or use any of the features this included. However, you can use the products you upload to Facebook Business Manager within dynamic product ads on both Facebook and Instagram. You will need to follow the steps below to do this. Add your product catalogueOnce your account is setup, you'll need to add your products, so both Facebook and Instagram can access them. To upload your products, follow the steps below. Step 1: Export your product feedThe first thing you'll need to do is export a feed from your Bluepark online shop. This can be done by going to Products > Export and clicking on the Facebook icon at the top right. Next, click on the Download icon and save the file to your computer. This file has been specifically structured for Facebook/Instagram, so will be ready to upload to the Facebook Commerce Manager. Step 2: Setup your Facebook product catalogueThis step only needs to be done one time. Once it's setup, you won't need to do it again.
Step 3: Upload your product feedThis step only needs to be done one time. Once it's setup, you won't need to do it again.
The Facebook Catalogue Manager will then check each product as it uploads the file. Once completed it will give you a report of which ones have been successful and which ones haven't. In the Upload Sessions section, click on the down arrow and then the View Report button to see a selection of the issues reported on the rejected products. Download the full report to view all rejected products and their issues. In the Products tab you will be able to see previews of the successfully uploaded products and each one can be edited or deleted by clicking on their image, should you wish. You can find advanced options within the Settings tab. In here you can set optional rules for the feed, although these should only be changed if you know the reason your doing it. Otherwise, just ignore this section for now. Keeping your products up-to-dateOnce your products have been approved, all you will need to do from then on is keep them updated with any changes. Just follow the instructions below for your website.
Retail and Business package sites only
Enterprise package sites only
The products listed in your Facebook Catalogue Manager can be used for dynamic product ads on Facebook and Instagram. Recommended readsHow to use Instagram to boost your sales With over 1 billion monthly users, Instagram holds a lot of potential for attracting new customers. Have a read of our helpful guide to find out how it can work for you. Try Bluepark for FREE for 14 daysFull access to everything including our support team, no card details required |
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