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How to: Submit Your Product Feed to Google Shopping

1 CommentTuesday, 4 March 2014  | 

Skill Level: Beginner

Before submitting your feed to Google you will need to make sure it is set up correctly first. Please read our How To: Enable Your Products To Be Listed On Google Shopping post if you haven't done so already.

Importing your feed via a Scheduled Fetch (Retail and Business Park Packages)

The feed set up in your Bluepark website

  1. Go to the File Manager in the admin console of your website and create a new directory called feeds
  2. Go to Catalogue > Export Product Data and click into your Google Shopping Feed export template
  3. Click on Export CSV to file
  4. Right click on the CSV icon and save the file to your PC with the file name you will remember, as this will need to be used every time you create the file
  5. Upload this file to the feeds directory in the File Manager
Important: Every time you make changes to your products you must repeat steps 2 to 4 just before the time you set to schedule the upload to make sure a fresh file is available for Google to pick up and import. If you don't do this Google will continue to import the original file you exported and this will be out of date.

The feed set up in Google

  1. In the Google Merchant Centre dashboard click on Data Feeds
  2. Click on New Data Feed and select your target country
  3. Set the Content Language
  4. Type in the Feed Name (this is just a reference so you know which feed it is)
  5. Leave all other options as they are

    New data feed

  6. Click on Continue
  7. Select Automatic upload (scheduled fetch) on the next page to tell Google to fetch the feed from your site

    Set Automatic Feed

  8. Click on Continue
  9. Add in the name of the file you will upload. This must be exactly as you have saved it in step 4 of the feed set up in your Bluepark website as described above (Example: data_feed.txt).
  10. Set the Fetch Frequency and Fetch Time so Google knows when to pick the file up and process it
  11. Set your Time Zone
  12. Add in the Feed URL – this is the location of where the file will be stored in the File Manager in the admin console of your website (Example: http://www.yourdomain.co.uk/user/feeds/data_feed.txt)
  13. Leave all other options as they are and Save

    Register Google Feed

You will be taken back to the main Data Feed section but you need to make sure the settings for this feed are correct otherwise it won't work correctly.

Adjusting the Settings

  1. Click on the file name and then on the Settings tab
  2. Click on Edit button to be able to make changes
  3. Make sure Encoding and Delimiter are set to Autodetect
  4. Tick the Use Quoted Fields option (this is vitally important and the feed will produce errors if it is not ticked)
  5. Click on Save

    Data Feed Settings

Importing your feed automatically (Enterprise Package Only)

  1. In Google Merchant Centre go to Settings > FTP
  2. Type in an FTP Username - you will not be able to change this afterwards

    FTP settings

  3. Click on the Generate Password button and Google will email you with a random password

    FTP account created

  4. In the admin console of your website go to Catalogue > Data Scheduling and click on the Create New icon
  5. Give your schedule a name
  6. Select the Google Shopping Feed export you have created from the Job to Schedule drop-down
  7. Type in the file name you have set as you feed name in step 3 of Setting up your feeds in Google

    Data schedule name

  8. Set the frequency and times you want the system to create your Google Shopping Feed file and Save

    Data schedule time

  9. Paste in the FTP server name, Username and Password that you set in Google Merchant Centre into the fields Remote FTP Address, Username and Password

    Data schedule ftp

The two systems will now work together to automatically create, import and process the file into Google Shopping.


Andrzej Socha
Saturday, 21 January 2017  |  12:22

Hello.
I do not understand why it happens. When I type name of my tea, for example “Hot Chilli Pepper Black Tea” at Google to find my tea it never appears. On page no.3 I can see:
Apple lamb curry stewed with Banana Cinnamon Spice Tea | Four O ...

12 Ways to Boost Your Metabolism - Better Homes and Gardens

Flavor List - Mission Flavors and Fragrances

16 Tips on Growing Hot Chilli Peppers in a Cold Climate - Instructables

but not my tea. I need to type all name of tea “Hot Chilli Pepper Black Flavoured Tea” to find it. Sometime, with different teas, with "myteaparadise" in addition to its name, because without "myteaparadise" most of my products not appear at Google at all. Some of products I have never found through Google even typing full name with "myteaparadise".
Second problem is message at my Merchant Center account I can see after creating Google feed: “Ensure that Google can access and crawl your images”. It is more than week and still same message appear. What it means and how can be fixed. It is 8% (73) positions on the list. I did not change anything during this week, all pictures are automatically worked same way by Bluepark system, all are jpeg format. What difference is between already crawled and still not crawled images. This 8% appears for 5 days. After first feed it was about 80% not crawled yet. After two days 8% left till today. And nothing is changed during this period of 5 days. What it means and how can be fixed.
I thought if I type part of product name it will appear on Google, may be not on first page, behind sponsored links, but in alphabetical order of appearance. Could you explain to me how it works to ensure I understand it.
Thank you, A. Socha