How to add a Product / Gift Finder

10 Comments16 August 2022  |  Cate
How to add a Product / Gift Finder

The Product Finder is a powerful tool if you sell products that are defined by specific criteria, such as Make, Model and Part, because the customer can narrow down to the products they want without even leaving the homepage. This reduces the number of clicks a customer has to do to get to the relevant products.  It isn't designed to replace your current navigation, but rather enhance the user experience. 

Common industries who use product finders are car manufacturing parts, printer ink cartridges, garden plants and kitchens.  However, this feature can also be used as a Gift Finder on gifting websites. You will find the Product Finder within the Products menu in your admin panel. If you don't see it in there, you will need to upgrade to the Business or Enterprise package in order to use it.

Setting up your fields

In the first drop-down in the Product Finder, choose the number of fields that you want to have in your filter and name them. You must set them in the order of how you want the customer to filter. For instance, to find a car part you would want to set the ‘Make’ first, followed by ‘Engine’, then ‘Model’ and finally ‘Type’ to give you all the parts for Audi, Diesel Turbo, A2, 1.4 TDI. You may want to take the filter one step further and create your final field as ‘Part’.

Product finder column headers

You can also include an extra field to filter which Categories the products are listed in - simply tick the Include Category Field option. This will place the Category field before your first filter.

Setting up your filters

Click on the Create New icon and a new Finder Row will appear where you can add your filters.  These filters are the actual options the customer will see and select from in the drop-down. You will need to repeat this for every filter you want to create.  Below you can see the filters set up for three part types for two different Audi A2s.

Product finder rows

Adding your products

Once you have created your finder rows you will need to add your qualifying products. Click on the Edit icon of each row and then Browse. In the popup, search for the relevant products for that finder row using the Browse Category drop-down at the top. Tick the products you want to add, click on Add Selected and the products will be automatically assigned.

Qualifying products

Adding filters and products in bulk

If you want to create a lot of filters, it is far easier to create all of your finder rows and assign all of your products via an import. To do this, create your first row manually and add at least one product to it. You can then click on the Export icon to create a template for your import file.

Product finder export

Once you've created your import file, go to the Product Finder and click on the Import from CSV File button . Leave the Wipe field ticked if you want to replace all of the data within the Product Finder with what is in the file, otherwise untick it.

Adding the Product Finder to your website

Once you have populated the Product Finder, you will need to add the Product Finder block to your website for customers to use. Whilst logged in as an admin, simply go to the homepage on the website and use the EasyEdit bar to assign the block. Alternatively, go to Design / Layout > Page Layouts and assign the block within the homepage layout.

You can see the Product Finder in action on these Bluepark sites - National Kitchens, MoreBHP and Oberon Performance

18 April 2013  |  20:07

Hi. I am interested in product finder above and would like to have it integrated into my website.
I am selling ram memory for PC and laptops and it is very important my customers will find correct upgrade they need.
Can you help?

19 April 2013  |  9:41

Hi Marian,
Do you currently have a website with us? If so, the Product Finder is available on the Business and Enterprise packages. However, if you don't have a website with us then I'm afraid the Product Finder only comes as part of one of our packages; it is not something we offer as a one-off integration.
We would be happy to discuss any requirements you have if you are thinking of considering Bluepark for your site. Please get in touch via our contact page -

Melanie Lay
16 January 2014  |  11:49

Great, got it working for a new product range to start off with, looking at using it for full range now. Easy to do.

John Morrall
26 May 2014  |  12:03

Is there anyway to change the formatting of the text, and also have multiple options per line (to create a low profile horizontal product finder, rather than this space taking vertical layout?

27 May 2014  |  9:44

These would have to be done by adding your own custom CSS to the Additional CSS field in the template. There aren't any built in options for this.

Mark Ewington
07 June 2016  |  17:53

Hi - I'm building ours now and we have multiple products per line. I currently have these in a single excel cell. rather than separate columns for Product 1, Product 2 etc. My format is CSV: 1565410835KR219BKL,1565410835KR219HPL,1565410835KR219LGL in a single cell. Is there a way to upload this, or should I find an excel formula to convert my data into individual columns for bulk import? Thanks in advance. This is a great product!

08 June 2016  |  9:22

You will need to split this into columns. You can do it easily in Excel by using the Text to Columns feature which should be under the Data section. Just select Delimited, then Comma and click Finish.

Mark Ewington
08 June 2016  |  16:25

Thanks Cate - worked perfectly :)

Steve Evans
10 September 2019  |  9:58

Is there any size limit to the number of lines the product finder can handle? For example would 35k lines work?

16 September 2019  |  16:13

Hi Steve, there's no limit in terms of lines, no. However, please bear in mind that the more you add, the longer it will take for the system to search through all of the options and and present the results to the customer.

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