So, you've created a Klarna Payments account, and are offering it as an option within checkout on your online shop, but now you want to make sure your customers know that they have more ways to pay. There are a few ways you can do this on your site, with some help from both Klarna and Bluepark. Just have a read of our guide below to get you started.
Feature on-site messaging
On-site Messaging allows you to add dynamic messages to your product pages using Placements to highlight easy ways for customers to pay. This can be shown on every product on the site by quickly installing Klarna's on-site messaging tool and choosing how you would like it to display.
Step 1: Activate on-site messaging
Firstly, you will need to switch On-site Messaging on within your Klarna account. To do this follow the quick steps below.
Step 2: Install the code
Next, you need to add the code to your online shop to connect the On-site Messaging to your Klarna account. Just follow the steps below.
Step 3: Add your placements
Lastly, you will need to add the On-site Messaging to the product page within the template on your online shop using Placements. Simply go through each step below.
Customise your placements
Klarna allow you to customise the style of the Placement you've added to your site. You can use the classic Klarna pink to make it stand out or change it to a colour that blends well with your template, change the colour of the font, edit the layout and much more. Just follow the steps below to style your Placement as required.
Create a Klarna landing page
Klarna encourage you to create a landing page within your online shop to help customers understand how Klarna works and the different payment options you offer. This can reduce the number of enquiries you may receive otherwise, as well as promoting easier ways to pay, so the customer has more choice.
You can find lots of information, inlcuding banners, advertising guidelines and much more on the dedicated Retailer Resources page on Klarna.
Have a look at a few live examples on well-known online shops for inspiration. We've listed a few of our favourites below.
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