How to offer online gift vouchers

16 Comments15 December 2022  |  Cate

Offer Online Gift Vouchers

Gift vouchers are a great way to encourage customers to purchase on your site even when they cannot make up their mind what to buy. They are particularly useful to promote as last minute gifts, or at Christmas, once the last posting date has past, as they can be delivered instantly online. Offer customers different designs that reflect certain times of the year, such as Christmas, Birthday, and Anniversaries to encourage purchases all year round.

How to configure your gift vouchers

To configure how the Gift Vouchers will work on your site go to General / Settings > Settings > Ecommerce Options tab > Marketing Options section.

Gift Voucher Configuration

The Gift Vouchers drop-down determines when the customer will receive their voucher(s) in the order process. This is either straightaway via Allow Immediate Access and or once you've checked the order via Require Activation.

Allow immediate access

Allow immediate access means that the customer purchasing the voucher will have immediate access to the gift voucher once they completed the checkout. A link will be displayed on the final page of checkout which will allow them to send the voucher to the recipient immediately. By default, this is presented as the following text:

‘As you have purchased a gift voucher, you may have it sent via email to a friend or family member. Click Here to send your gift voucher.’

You can change the wording of this text within the Checkout section of the Language Manager. You may want to change both the single voucher text and the multiple voucher text. Make sure you don't delete the variable %a within these fields because this is used to pull through the ‘Click Here’ link so the customer can access the gift voucher.

Gift Voucher text

The purchasing customer will also receive an Order Completed email with the same link in it, just in case they miss it during checkout.

Require activation

Require Activation means that the gift voucher order will be set to Pending within the Order Manager until the order is processed and set to Complete. At this point the Order Completed email will be sent to the purchasing customer, which includes a link to the customer's Account section on your website where they can access the gift voucher.

Once you've chosen when the customer will receive their Gift Voucher, you can set the number of months you want your gift vouchers to be valid for in the Gift Voucher Validity (months) field.

The gift voucher process

Both of the methods above allow the purchasing customer to enter the recipient’s details and a personal message at the point of sending. The recipient will then receive an email with the personal message, who the voucher is from, and details of how to redeem it, included. If the sender wished to print the voucher and give it to the recipient in person, they would need to click the View link within the Sending page.

Gift voucher email content

 The wording of the Gift Voucher email can be changed within the Language Manager, just head to the Email section at the bottom and look for Email: Giftvoucher. As always with changing text in this area, don't delete the variables, such as %a, %b, as these will be pulling pieces of data in from the database. Within this specific email the variables relate to the following:

%a - the Company Name as set in General/Settings > Settings > Company tab

%b - the value of the voucher

%c - the Sender's name

%d - the link the Recipient clicks on to redeem the voucher

%e - the voucher code

%f - the date the voucher is valid until

The personal message will then be inserted automatically into the bottom of the email.

How to set up your gift voucher design

You can, of course, use the default gift voucher design but we would recommend creating a unique design for your brand. Go to Marketing > Voucher Designs and you will see the default gift voucher already set up called Stock Design. This Stock Design cannot be edited and you will need to click on the Copy icon on the right hand side to be able to build your own.

Voucher Design

Design Name: Give your unique gift voucher a new name.

Partial SKU: The Partial SKU is used to link the design to the gift voucher product the customer buys, allowing you to offer a range of designs. The partial SKU will be used within the SKU of this gift voucher product so that the system knows which design to link to it.

Background Image: This is the image that displays behind the details of the voucher. It can be viewed online by the recipient, if they wish, and it can be printed as a physical gift voucher for the purchaser to give.

Custom Design HTML: You can edit the default HTML for the gift voucher by clicking on the link underneath and pasting this into the source of this field. Only attempt this if you are confident with editing HTML.

How to set up your gift voucher product

The final step is to set up your gift voucher product. Simply, go to Products > Create. When adding the SKU, remember that the Partial SKU that you set up in the Voucher Design must be included as part of the main Product SKU. For instance, if your Partial SKU is 'vouch', then your Product SKU could be '100vouch'.

At the bottom of the Properties tab, within the Product Creator, make sure the Gift Voucher field is ticked.

You can set a single value for your gift vouchers, such as £10, within the Values tab. Alternatively, you can offer different values by setting up an Option of 'Value' and then creating values such as £10, £25 and £50. Just remember, you must include the Voucher Design Partial SKU in each Variant SKU.

You can even create an Option of 'Design' to offer different voucher designs, if you wish, giving the customer a choice.  These could be 'birthday design', 'thank you design' and 'Christmas design' for example.

Voucher design backgrounds for you to use

Please feel free to right click on the below images and save them to your computer. You can then upload the one you want to the Background Image field in Voucher Designs.

Present voucher background

Valentine Voucher Background

Christmas voucher background

Online gift voucher design

If you have any questions regarding setting up your designs, please leave a comment below. Of course, you can always add a link to your own online gift vouchers at the same time. You never know we might even feature them in a future blog post!

Graham Wellock
09 November 2012  |  15:45

That is brilliant, I have just set the gift vouchers up on our site. Thanks for the tutorial made the job much quicker.

Graham Taylor
08 October 2013  |  18:35

I have set up a gift voucher but when I view it I get this message "This item is unavailable for purchase".

This is happening even when the product is activated so I must have missed a tick box or something but cant for the life of me se where - any suggestions?

09 October 2013  |  8:59

I've had a look at them on your site and it looks like you've resolved this. Please let me know if you are still having any issues with it?

Ian Low
07 June 2014  |  13:02

How do you stop discounts applying to gift vouchers?

09 June 2014  |  9:31

Set your gift voucher product as Pricing Code B in the Values tab in the Product Editor. All other products, unless you have changed them, will be set to Pricing Code A by default.

When you create a discount, instead of selecting 'All (global method)' in the Qualifying Pricing Codes field, you would select 'A'. This way the discount will only apply to products that are set with Pricing Code A and therefore the gift vouchers won't be included.

Caroline Watson
29 June 2015  |  14:11

I wish that you had an export feature on this, as we would love to be able to verify any gift vouchers unspent etc., so that you can accurately report in year end. Surely its not too difficult to put a little export button on the gift voucher page?

29 June 2015  |  15:02

This isn't something we've been asked for by anyone else. Unfortunately it's not just a matter of putting a button in. This would be a fair amount of work to create this feature and would only be something we would do if there was more interest in it.

Patricia Luke
07 December 2016  |  9:45

Hi, Is the image for the voucher product the voucher design or do I have to add a generic gift voucher image

07 December 2016  |  9:56

You can use the stock voucher design if you wish or make a copy of it to create your own. This is then used for the voucher design.

Patricia Luke
07 December 2016  |  9:48

Also just checking what is the steps the customer takes when the order is complete. I have purchased a voucher and received the email saying click here to email the voucher - but it takes me back to the customers own personal details to update. should they be sent to a different page

07 December 2016  |  9:55

When the purchaser clicks on the link in the order confirmation email, they are taken to the site to sign in. Once they've done this they are immediately presented with a form where they can specify who to send it to, with name, email address and message fields. Alternatively, they can click on the View Here link on the same page and print the voucher out to give to the recipient in person.

Katherine Dyke
12 October 2017  |  12:00

I'd like to download the stock voucher and design a new background, but I can't see how / where I would then upload my background back into the system?

12 October 2017  |  13:26

You need to make a copy of the Stock design by clicking the copy icon to the right of it in the Voucher Designs section. Once you've done this follow the steps above under the How to: Set Up Your Gift Voucher Design heading. The Background Image is where the new design image file is uploaded.

Shaun Lapworth
14 February 2018  |  10:25

I would like to pre-print some vouchers to give as prizes, how can I do that?
I would also like to add a voucher as part of a promotion with one of my stock items, is this possible?

14 February 2018  |  15:14

You would need to create the gift vouchers you wish to pre-print by clicking on the green plus sign in Promotion > Gift Vouchers. This will create a unique gift voucher code and you can set how much it is worth. Once this is done, click on the magnifying glass on each one to print them out.

To offer a gift voucher as part of a promotion, you would create a discount in the Discount Manager and set its style to Create Qualifying Thresholds. You can then add the gift voucher as a free product in the Free Product SKU field at the bottom of the Properties tab.

If you have any further questions, please contact our support team via the Contact Us page and we can talk you through it.

Wesley Thorne
30 March 2021  |  17:29

Hi how do we resend gift vouchers by email if a customer says they have not received it ?

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