17 June 2014 | Cate  One of the most important things an online business can have is the right domain name. If you don’t already have one it can be a hard decision making sure you choose one that is relevant to your business. A domain name should be short, easy to remember and be instantly recognisable. As a business it is always advisable to have one that includes the company name so that it becomes part of your brand. Once you’ve made your decision, there are a few things you need to know before going live with your website. |
11 April 2014 | Cate  The majority of social sites have their own widgets that can be placed on your website. A widget is a small application created by the social site and added to your website to display something related to your social profile. All social widgets can be added to your website either as a block or within page content but the code must be placed within the Source otherwise it won't work. Learn how to add social widgets to your website with our easy, step-by-step guide. Skill Level: Beginner |
9 April 2014 | Cate  If you have set up a Facebook page, a Twitter profile, or any other social profile, you will want to make sure your website customers know where they are so they can interact with you. The best way to do this is to add social icons into your header or footer so that they appear on every page of your site. Learn how to add social icons to your website with our easy, step-by-step guide. Skill Level: Beginner |
8 April 2014 | Cate  We all know how important social media sites have become to the ecommerce industry. We’re constantly told to set up a Facebook page or update our Twitter feed regularly but what about your actual website? How do you direct the people who visit it to interact with you on social media or drive your social media followers to actually purchase on your website? The answer is social share buttons, icons and widgets. Learn how to add social share buttons to your website with our easy, step-by-step guide. Skill Level: Beginner |
4 March 2014 | Cate  Following on from our How To: Enable Your Products To Be Listed On Google Shopping guide, our latest post shows you how to upload your product feed to Google. Learn how to create a manual or scheduled upload so that your products are kept up to date on Google Shopping. Skill Level: Beginner |
28 January 2014 | Cate  Google Shopping is an online service that allows users to search and compare products from multiple sellers in one place. For a shop owner this gives their products more exposure on Google as listed products appear within the search result pages, sometimes above their biggest competitors. Use our How To guide to learn how to enable your products to be listed on Google Shopping. Skill Level: Beginner - Intermediate |
12 November 2013 | Cate  A company logo is the most important thing you can add to a website to give it an identity. It will make sure those who are already familiar with your brand recognise it instantly but will also help to convince new customers that you are a professional, trustworthy company. Learn how to insert a logo into your Bluepark website with our step-by-step instructions. |
16 July 2013 | Cate  As an online shop you may want to offer your products to different groups of people at different prices, or with exclusive discounts, or perhaps you want to offer them a completely different product range. These groups could be trade customers, an online members club or even different schools you supply. For any of these you would need to create a User Group which you can then assign a selection of customers to so they can have access to the private settings. Learn how to set up your exclusive areas with our helpful guide. Skill Level: Intermediate |
8 July 2013 | Cate  Product Tabs allow you to make your product pages less cluttered as each tab can contain its own unique piece of text, images or form. This can help to make your pages become clean, easy to read and much more inviting, which, of course, leads to better conversion rates. Tabs can easily be assigned to the product pages on your Bluepark site by following our step-by-step guide. |
17 April 2013 | Cate  The cost and time frame of delivery is one of the biggest barriers between a customer and their commitment to purchase online. This is the most important factor you should keep in mind when setting up your website’s shipping methods. Your costs should be kept as simple as possible so the customer doesn’t struggle to work out what they will be paying before proceeding through to checkout. This, of course, is made possible with the highly flexible Shipping Manager in Bluepark’s ecommerce software. Use our handy ‘How To’ guide to set up yours. Skill Level: Intermediate |
