Ecommerce Blog

1 March 2024  |  Cate
How to connect Klaviyo to your online shop

If you're ready to take your marketing and email campaigns to the next level, connect your online shop to Klaviyo to track visitors on your site and personalise all of your customer communications.

22 February 2024  |  Cate
How to create a mega menu

If you have lots of categories and sub-categories within your online shop, it is best to implement a mega menu to ensure customers can navigate to certain areas of your site easily and get to products quicker. Having the menu across the top of the site, with sub-categories organised in drop-downs, allows customers to access all areas of the site on every page without taking up precious selling space.

16 January 2024  |  lisa
Create a unique 404 page

A 404 page is what a visitor sees when the page they were looking for on a website canít be found. Creating a unique 404 page provides a helpful user experience, improves bounce rates, and can be a great way to add personality to your online shop.

12 December 2023  |  Cate
New to Ecommerce? 5 things you need to know

Youíve already got a bricks and mortar shop and have decided itís about time you had an ecommerce website to sell your goods on. Or maybe youíre starting from scratch and your online store will be your first venture in retail. No matter whether you have been in retail for years or are new to the industry, there are five things you will need to consider before you even begin to build your website.

21 November 2023  |  lisa
How to create product categories

A clear navigation and properly structured product catalogue can make all the difference on having a successful shop. A customer's journey to a product should be quick and easy, so making sure your product categories are well organised is a must. Follow our step-by-step guide to set your categories up quickly.

3 November 2023  |  Cate
The Bluepark built-in product blocks

When building your website one thing you need to remember is that itís not just a matter of adding products to it and hoping people will purchase from you. There are many aspects to creating an enticing online shop that will make customers come back time and time again. One thing that can help with this, and give your website a dynamic feel, is the Bluepark built-in product blocks.

16 October 2023  |  Cate
Introducing the new V2 Image Gallery blocks

The new V2 Image Gallery block and Image Gallery Carousel block allow you to add multiple images and videos to a page, all with their own optional text, call-to-action button and link. The block can be used for a multitude of engaging content sections on your online shop, on the homepage, as well as all other pages.

16 October 2023  |  Cate
How to set up your V2 Slideshow

Learn how to set up the responsive V2 Slideshow on your Bluepark online shop. Add images, videos, text, links and call-to-action buttons. You can animate it, choose how it displays and style it to create a unique and engaging slideshow that fits your brand perfectly.

16 October 2023  |  Cate
Get acquainted with the new V2 Columns block

The new Columns block allows you to add your own bespoke content to your website in a grid-like fashion without the use of tables. Bluepark then takes care of the responsiveness automatically, ensuring your content displays correctly on all devices.

10 October 2023  |  Cate
Tips to prepare for Black Friday

Follow our Black Friday guide to help you set up your own unique offers and sell online successfully during the busiest shopping weekend of the year.

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