eCommerce Advice

A Privacy Policy is a legal statement that explains what data is collected whilst customers are browsing and purchasing from your online shop, as well as how it is stored and how it is used. Having a Privacy Policy on your website is a legal requirement so, even though it may seem daunting, this should not be ignored. Our helpful guide allows you to understand exactly what you should include in yours.

One statistic that may surprise you is 54% of shoppers think about returning an item before they've even completed a purchase. With this figure in mind, find out how to make sure you are doing everything you can to reduce the rate of returns on your online shop.

One startling statistic that came out earlier this year is that there are over 700 million active monthly users on Instagram, that’s over double the monthly active users on Twitter. Find out about how to get the best out of this incredibly popular social platform and how it can help to boost your sales.

Whether you're just starting out and aspiring to build your own online shop, or you're an established business keen to start selling on the Internet for the first time, we can provide you with the ecommerce software and expertise to get your project off the ground. This structured tutorial will give you an overview of the entire process from inception to launch.

There are right ways and wrong ways of doing 301 redirects and, as we have seen first hand, doing them the wrong way can have catastrophic effects on your search engine rankings. Don't panic though, just follow our guide to make sure you do them the correct way and you'll have no problems.

Why are there so many online shops out there not utilizing their blog to drive traffic when it is a well known fact that quality driven content pages increase search engine presence as well as encourage more people to interact with a website? We often hear comments like ‘I’m not a writer’ and ‘I can never think of what to write about’. Neither of these of things should ever stop you and we’ll tell you why.

Black Friday is the busiest online shopping day of the year in the UK and it is crucial that you are ready to ship out all of those extra orders. Not only that, but you need to make sure your customers can place their orders as quickly as possible without having to search around for vital information or emailing you to find out what they need to know. To help you get your site ready for the Christmas rush, we've put together seven tips to implement either in-house or on your website, so you can focus on other things like marketing and customer service during the festive period.

Following on from our previous post, 10 Things You Can Do on Your Website To Improve Conversions, we've put together ten services available either on the Bluepark system (some features are dependent on which package you are on) or elsewhere on the internet. All of which can help you to get the most out of your online shop which can then lead to an increase in conversions.

We all know that setting up a successful ecommerce website is not something that will happen overnight but what happens if you are still struggling after a few months and just don’t know where to start making improvements? We have put together ten things you can look at on your website to help improve your conversions and make your website a success.