When building your website one thing you need to remember is that it’s not just a matter of adding products to it and hoping people will purchase from you. There are many aspects to creating an enticing online shop that will make customers come back time and time again. One thing that can help with this, and give your website a dynamic feel, is the Bluepark built-in product blocks.
These blocks are all focused on getting your products in front of people in appealing ways, which in turn will entice them to buy. Most of these blocks are upselling or cross-selling blocks and work automatically allowing you to just let them run in the background.
Also bought block
The Also Bought block is a great way to show the sorts of products that customers who bought this item were also interested in. D for Dog does this well by showing their also bought products underneath the rest of the product content. As you can see, these products often end up being upsell products that are great add-ons for the main product.
This is a purely automatic product block and displays other products that previous customers bought when they purchased a certain product. The products displayed are based on the top most purchased products and will show these to all customers by default. You can change the visibility of it via the block settings, so it could, for instance, only appear for certain user groups.
The Also Bought block will only work when placed on a product page. If it is placed on any other page it simply will not show.
Recently viewed block
The Recently Viewed block is about reminding the customer of something they’ve already shown an interest in. Perhaps they are unsure of what they’re looking for and are just browsing around, by showing what they’ve already looked at can help to encourage them to buy more than one product. It can also help to make them buy on your site rather than wandering off to another site as it can remind them of a product that was suitable earlier in their search.
Health and Care do this well by only applying the Recently Viewed block to the category page, the place where the customer will go back to when browsing around the site. It is cleverly not placed on the product page so as not to distract the customer when viewing a certain product.
Again, as you might imagine, this is an automatic block. It works simply by the system adding the previously viewed products to the block. The Recently Viewed block can be added to any page, however, this is a side column only block due to its set layout. In the Properties tab of the block you can set if just the image is shown, if just the product title link is shown or if both are shown. You can also set how many products are shown in the block.
Top sellers block
The Top Sellers block allows you to showcase the products that are really popular on your website. This is a fantastic way to entice people to buy items that they either weren’t actually planning to buy or may not have been aware of by showing them products that other people really love.
Japanese Kitchen have done this well by, not only having the Top Sellers block on their homepage, but also having it appear on category pages. This helps to show off the top sellers within a particular category to really give the visitor a narrowed down idea of what is popular within the category they are browsing in.
The Top Sellers block is automatically populated with the actual top sellers of your products and there is no way to alter what appears in this block. When it is assigned to the homepage it will show the overall top sellers, but when it is assigned to a category page it will show the top sellers from that category only. The block will only appear within a category that has subcategories in it. It will never appear within a category that only has a list of products in it.
Latest products block
The Latest Products block gives you the opportunity to show off your ‘New In’ products. People love to be ahead of the crowd and have the latest thing, so make sure they can find the latest additions to your online shop.
Brighton Sewing Centre do this really well on their homepage by cleverly incorporating it into the design of the rest of the page whilst still making it stand out with its own background colour. This gives the block a branded look but also makes sure customers don't miss it.
Again, this is an automatic block and works by showing the products with the most recent dates set within the Release Date field in the Product Editor. You can manipulate what shows in this block by changing the release date on a product to that days date. However, this isn't advisable if you use this information to keep track of when products were initially added to your site.
Related products block
The Related Products Block is a really useful upsell and cross-sell tool. Appearing on a product page, this block will show related products to that particular product, giving the customer ideas of what else to buy, even if they weren't planning on it.
Treasure Island Sweets show this off well on their product pages by adding it just under the main product area. This means it is shown clearly so the customers don't miss it but doesn't detract from the product itself and lead the customer away from purchasing it.
The products featured in this block can either be set individually on each product by yourself or automatically by the system. In Site > Configuration > Product you can tick the Automatic Related Products and set how many you want the system to generate in the Products To Generate. However, you can override this on individual products if you wish, but be aware that if you assign a related product manually then no related products will be automatically generated, therefore you will need to assign the same number of related products as set within the Products to Generate field.
Featured products block
The Featured Products Block is the only block that will show a different selection of products each time you refresh the page, as you can see from the images below. This allows you to display a large number of products by only using a small amount of space. This is great for highlighting certain sections of your catalogue.
Jollys Toys make full use of this by renaming it 'Jolly Picks of the Week' and placing it on the homepage. This gives the impression that Jollys Toys really care about their products and want to choose the best ones to show their customers on a weekly basis.
The Featured Products block can be assigned to any static page, i.e. one created within the Page Manager, the basket page and the checkout and will show any products marked in the Product Manager as Featured Globally. You can do this by ticking the FG column next to the products you want to appear in this block in the Product Manager.
This block can also be assigned to the category page but the products need to be assigned by going to either the category in Category Manager and on the Product tab ticking the boxes in the Featured column or the product within the Product Manager and going to Categories tab and ticking the boxes in the Featured column.
Selected products block
The Selected Products Block is a useful tool when you want to add your own choice of products to a block. You can use this for all sorts of purposes like featuring the top sellers of a certain brand on your homepage or showcasing a particular group of products on a blog post about a specific area of your catalogue.
The Nappy Lady utilises this block well on their homepage by having a block called 'Recommended by The Nappy Lady'. This is a great way to give authority to your online shop and instill in your customers that you know your products and how they would benefit them.
This is a very versatile block that can be assigned to any page and any column. To assign the products you want to appear in it you just go to the Products tab in the block and choose the ones you want. It is advisable to make a copy of the original block for your own ones, this will allow you to create several different ones that can be assigned to different areas of the site.
All built-in product blocks
All blocks can be set with their own number of products and columns by going to the Settings tab in each individual one in the Block Manager. You can rename the block in the Block Title field, so you don't have to stick to the default titles if you don't wish to. You can also remove the title completely by unticking the Show Block Title option within the Properties tab of the block.
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