Ecommerce Blog

There are right ways and wrong ways of doing 301 redirects and, as we have seen first hand, doing them the wrong way can have catastrophic effects on your search engine rankings. Don't panic though, just follow our guide to make sure you do them the correct way and you'll have no problems.

A bundle promotion can be used to help increase volume of sales as well as the volume of each order. All sorts of industries offer bundles that we don't even think about when purchasing. So why can't you? Find out how in our helpful guide.

Why are there so many online shops out there not utilizing their blog to drive traffic when it is a well known fact that quality driven content pages increase search engine presence as well as encourage more people to interact with a website? We often hear comments like ‘I’m not a writer’ and ‘I can never think of what to write about’. Neither of these of things should ever stop you and we’ll tell you why.

One question we get asked a lot is what is the difference between Attributes, Additions, Options and Variants and how they are supposed to be used. These features are very helpful when creating your products and can give added definition that can be both beneficial to you and your customers. However, they can be quite confusing when you first start and can often be called different things by other ecommerce software providers, so we've put together a guide to explain just how each one is supposed to be used on your Bluepark online shop.

Black Friday is the busiest online shopping day of the year in the UK and it is crucial that you are ready to ship out all of those extra orders. Not only that, but you need to make sure your customers can place their orders as quickly as possible without having to search around for vital information or emailing you to find out what they need to know. To help you get your site ready for the Christmas rush, we've put together seven tips to implement either in-house or on your website, so you can focus on other things like marketing and customer service during the festive period.

We all know that setting up a successful ecommerce website is not something that will happen overnight but what happens if you are still struggling after a few months and just don’t know where to start making improvements? We have put together ten things you can look at on your website to help improve your conversions and make your website a success.

You’ve decided what products you want to sell on your new online shop and have taken, or have been supplied with, photographs of all of them, but what now? How do you go from a collection of photographs to actually having people purchase them online?

UPDATE: Full site HTTPS was implemented into the Bluepark platform in April 2016 and is recommended for all sites.

Google has recently blogged about using the HTTPS protocol "everywhere", on every page of the Internet.

At the moment, if you use an SSL certificate on your Bluepark site, it forces HTTPS mode on what are classed as "sensitive" areas of your site. These are any pages involving signing in (authentication using passwords) and checking out (submission of personal and payment details). Specific sections of your Admin Console are also protected in this way.

One of the most important things an online business can have is the right domain name. If you don’t already have one it can be a hard decision making sure you choose one that is relevant to your business. A domain name should be short, easy to remember and be instantly recognisable. As a business it is always advisable to have one that includes the company name so that it becomes part of your brand. Once you’ve made your decision, there are a few things you need to know before going live with your website.