eCommerce Blog

Monday, 6 October 2014  |  Cate
10 Things You Can Do on Your Website to Improve Conversions

We all know that setting up a successful ecommerce website is not something that will happen overnight but what happens if you are still struggling after a few months and just donít know where to start making improvements? We have put together ten things you can look at on your website to help improve your conversions and make your website a success.

Friday, 29 August 2014  |  Cate
How to: Add a Product to Your Bluepark Online Shop

Youíve decided what products you want to sell on your new online shop and have taken, or have been supplied with, photographs of all of them, but what now? How do you go from a collection of photographs to actually having people purchase them online?

Skill Level: Beginner

2 CommentsSaturday, 9 August 2014  |  Rich
Google: To HTTPS, or Not to HTTPS?

Google has recently blogged about using the HTTPS protocol "everywhere", on every page of the Internet.

At the moment, if you use an SSL certificate on your Bluepark site, it forces HTTPS mode on what are classed as "sensitive" areas of your site. These are any pages involving signing in (authentication using passwords) and checking out (submission of personal and payment details). Specific sections of your Admin Console are also protected in this way.

Tuesday, 17 June 2014  |  Cate
Everything You Need to Know About Domain Names with Bluepark

One of the most important things an online business can have is the right domain name. If you donít already have one it can be a hard decision making sure you choose one that is relevant to your business. A domain name should be short, easy to remember and be instantly recognisable. As a business it is always advisable to have one that includes the company name so that it becomes part of your brand. Once youíve made your decision, there are a few things you need to know before going live with your website.

2 CommentsTuesday, 3 June 2014  |  Cate
Mobile Design Best Practices - 10 Quick Questions to Ask Yourself

Our Mobile Optimisation: Responsive Templates update has quite possibly been our most popular new feature to date with so many of you adopting it within the first few days of release. However, there are a few things to remember before delving into the world of mobile commerce which you should keep in mind whilst you set up your template and weíve put together a list of 10 quick questions you should ask yourself as you go along.

Tuesday, 20 May 2014  |  Cate
How to: Optimise Your Bluepark Website for Mobile

We've just released one of our biggest features to date - fully optimised mobile templates for your ecommerce website. This allows you to target mobile specific customers with a much more refined and easy to use mobile version of your website. Find out how to make your Bluepark website fully optimised for mobile and, in turn, increase your conversion.

2 CommentsThursday, 1 May 2014  |  Cate
10 Tips to Improve Your Ecommerce Product Pages

The most important thing to remember when setting up your product page is that its main purpose is to sell. Our 10 tips to improve your product pages will help you to make sure you don't distract the customer's attention away from this primary goal and keep everything focused on the selling message.

1 CommentFriday, 11 April 2014  |  Cate
How to: Add Social Widgets to Your Website

The majority of social sites have their own widgets that can be placed on your website. A widget is a small application created by the social site and added to your website to display something related to your social profile. All social widgets can be added to your website either as a block or within page content but the code must be placed within the Source otherwise it won't work. Learn how to add social widgets to your website with our easy, step-by-step guide.

Skill Level: Beginner

Wednesday, 9 April 2014  |  Cate
How to: Link Your Website to Your Social Profiles

If you have set up a Facebook page, a Twitter profile, a Google+ page, or any other social profile, you will want to make sure your website customers know where they are so they can interact with you. The best way to do this is to add social icons into your header or footer so that they appear on every page of your site. Learn how to add social icons to your website with our easy, step-by-step guide.

Skill Level: Beginner

3 CommentsTuesday, 8 April 2014  |  Cate
How to: Add Social Share Buttons to Your Website

We all know how important social media sites have become to the ecommerce industry. We’re constantly told to set up a Facebook page or update our Twitter feed regularly but what about your actual website? How do you direct the people who visit it to interact with you on social media or drive your social media followers to actually purchase on your website? The answer is social share buttons, icons and widgets. Learn how to add social share buttons to your website with our easy, step-by-step guide.

Skill Level: Beginner

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